Laura Lowell is passionate about helping companies get their message to their customers. As a sought after consultant, author, speaker and coach in Silicon Valley, Laura has shared her pragmatic approach to marketing with hundreds of individuals and companies. Her work on the “client-side” has shaped her approach to consulting and coaching. She appreciates what it takes to get things done - in both start-ups and established companies.
Prior to launching Impact Marketing Group, Laura was the Director of Worldwide Consumer Marketing Communications for Hewlett-Packard where she was responsible for planning and implementing integrating marketing campaigns across all HP consumer product lines. During her time at HP, Laura held strategic marketing roles in enterprise, small-to-medium business and consumer customer segments as well as in the server, PC and consumer product groups.
Early in her career, Laura spent several years at Intel Corporation where was on the start-up team that developed and implemented the Intel Inside branding program. Her degree in International Relations prepared her for work assignments in Hong Kong and London, after which she received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.
Laura is a dynamic speaker and author of the upcoming book “Be Heard (otherwise, what's the point?)” is due in September 2007. She lives in Los Gatos, CA with her husband Rick, their two daughters, and their dog.