- Build new markets for existing products
- Develop and validate new business opportunities
- Determine why an existing business isn’t taking off
Robbie Kellman Baxter brings over 15 years of strategic planning and marketing expertise to Peninsula Strategies. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and Sun Microsystems.
A sought-after writer and speaker, Robbie has presented to business school alumni at Stanford, Wharton and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Association and Women in Consulting. She has been quoted on business issues in the Wall Street Journal, eCommerce Times and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs and Management Consulting News.
While honing her analytical skills as a consultant in Booz-Allen & Hamilton’s Marketing Intensive Practice, she helped Global 2000 companies respond to competitive threats, market dips and new opportunities. She has since played key roles at a number of Silicon Valley start-ups, developing marketing organizations and mapping out strategy across a range of industries.
A longtime resident of the Peninsula, Robbie has developed very strong relationships throughout the Silicon Valley community, with investors, attorneys and business leaders.
Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
Peninsula Strategies is a consulting firm led by Robbie Kellman Baxter. The firm helps companies analyze market opportunities and risks. We start with a process called Market Assessment: examining the competitive landscape and understanding the industry as a whole, while utilizing insights gained by talking with prospects and customers.
Clients generally come to us when they need to:
Whatever your “burning question”, Peninsula Strategies strives to answer it through objective analysis and clear, focused synthesis of all relevant data. Once we know how to solve the problem, we get in there with you and guide you through the implementation. Most important, Peninsula Strategies delivers measurable results as demonstrated by our clients’ increased sales, effectiveness and revenue.