To help you understand why the buyer is buying from you, here are the answers you must obtain from every customer:
Why they will choose you over your competitors; (their buying criteria)
What they want to accomplish by buying your product or service; and (what they are trying to improve or solve)
What’s the value they associate with what they’re buying. (what is their desired ROI)
So how do you get those answers? With improvements to three tactics.
Visionary leaders like to walk among the clouds, devoting themselves to the future, the impossible and the things that could be. Unfortunately, businesses must be run with both a widescreen view and in-the-trenches focus, so pure visionaries with only big-picture mindsets are vulnerable to losing track of their enterprises.
In every sales territory and in every organization, there’s a hidden danger: one that has the potential to be lethal if left unchecked. It emerges only when “the unexpected” occurs. That’s usually something big and potentially destabilizing. It could take the form of a sudden severe weather event, a change in management, a shift in organizational priorities in your client’s company, or even a downturn in one or more sectors of the economy.
So far in this series on sales velocity—which is all about understanding how fast you and your team are making sales and earning revenue—we’ve talked about what you need to do more of. More opportunities earned, for instance, means a bigger, healthier sales pipeline for your business.
Companies can no longer be impersonal buildings where employees show up each day, carry out their duties and shut off their brains before going home each night. The most successful leaders know that employees want a rewarding work life—an environment that cares for them, values their contributions and gives them a chance to learn and grow.
According to CFO Magazine, Amazon’s profit doubled to a record $3.6 billion in the first quarter yet reported its lowest growth rate in quarterly revenue since 2015. In today’s Amazonian environment, subscription services such as Amazon cloud and Kindle services as well as disruptive forces such as the 3rd party seller services (clients worry about […]
In this series, we’re looking at sales velocity: measuring how fast your team is making sales and earning revenue. The reason it’s one of your most important metrics—and predictors—of success is that it gives you the flexibility to make adjustments in four key areas: opportunities, deal size, win/lose rate and sales cycle time.
According to Good Morning America, Amazon is adding in-garage delivery options to its already vast array of delivery options – in-home and in-car. I remember when I first started working after college receiving a package was an ordeal! I was lucky if I could go to the post office on a Saturday to get a […]
Companies can no longer be impersonal buildings where employees show up each day, carry out their duties and shut off their brains before going home each night. People aren’t satisfied with simply following procedures and checking boxes. They seek professional fulfillment through engagement, passion and long-term value.
We get “too many” calls to help resolve problems associated with system upgrades and/or new system implementations. How can some of these disasters be avoided upfront? Navigating ERP sharks – ERP software suppliers must be some of the most aggressive salespeople I’ve seen. Even when you are careful, they’ll likely focus more on the […]