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Best Practices Webinar – Norma Watenpaugh

June 21, 2022 @ 11:00 am - 12:00 pm PDT

- free to members; fee for non-members
Norma Watenpaugh

SAC Best Practices Webinar Series
What Your Clients Should Know About Partnering and Strategic Alliances – Norma Watenpaugh

Consulting Advisory firm E&Y tagged the ecosystem as #1 CEO Imperative to accelerate growth, innovation and business resiliency. If so many of the largest and most successful companies have massive partner ecosystems, why do you still have to justify why it’s so important to invest in partnering and strategic alliances?

Silicon Valley veteran Norma Watenpaugh, of Phoenix Consulting Group and a global leader in alliance strategy and implementation, will explain how to effectively tell the story about the value and power of partnering to your clients and colleagues. Norma will cover the fundamentals (which you might already know), but frame them in the language that senior leaders understand and in the context they care about:

  • What exactly is a partner ecosystem?
  • How do partners drive revenue growth, market share, and innovation?
  • How does an ecosystem enable you to scale the organization and boost market valuation?
  • What are the various categories of partners? And how does each type fit within the customer experience?
  • What success factors are crucial to get partnering right?
  • What investments are needed to succeed?

Join us as we build the business case for partnering.

About the Speaker

Norma Watenpaugh is the founding principal and CEO of Phoenix Consulting Group, ( which provides education and consulting services with expertise in go-to-market strategy, channel and alliance management, and ecosystem development. Prominent clients include Amazon, Adobe, Cisco, Dupont, Dell, Google, Nationwide, PayPal, and SAP. She was named a Woman of Influence in Silicon Valley by the Silicon Valley Business Journal for her work in advancing best practices in Collaborative Business Relationships. Her company Phoenix Consulting Group was named one of America’s Best Management Consulting companies in 2021.

Learn more and register.


June 21, 2022
11:00 am - 12:00 pm PDT
- free to members; fee for non-members
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