Best Practices Webinar – Steven Morris
December 7 @ 11:00 am - 12:00 pm PST- free to members; fee for non-members
SAC Best Practices Webinar Series
Trust Me On This: What Consultants Need to Know to Build their Brand and Social Currency – Steven Morris
Trust is the social currency in which all businesses trade. In many years of working with leaders, brands, and cultures, Steven Morris has found there’s not a single social variable with more impact than trust. This works both ways—the upsides and downsides.
But how do we go about earning trust before someone has worked with us? How do we create an environment of trust so our clients-to-be know why they should trust us? How do you ensure that working with you is a good bet? The answer lies within how you and your brand are perceived.
Steven knows your brand is your character, and it represents your value system to the world. Properly defined and activated, your brand signals to your clients-to-be, the media, partners, and stakeholders the degree to which you are trustable, relevant, and valuable.
In this webinar, Steven will share why and how to cultivate a trusted brand.
- How trust as the emotional currency of all business.
- How your business brand and personal brands are intertwined with trust; and how to strengthen both.
- How your social currency and levels of trust are interrelated.
- Ways to think about and measure trust from the lens of your clients, clients-to-be, and other stakeholders.
- Tools to help you cultivate social proof, market trust, and your brand character.
Join us for this brand-trust building webinar!
About the Speaker
Steven Morris is a brand and culture advisor, author, and speaker who works with business leaders to mine, articulate, and activate their driving belief system to create organizational integrity, evolved leaders, connected cultures, and unignorable brands.
Over his 25+ years in business he’s worked with more than 3,000 business leaders at 250+ global and regional companies, including: Samsung, Sony, Habitat for Humanity, Amazon, Robert Wood Johnson Foundation, International Trademark Association, NFL, MLB, and the Port of San Diego.
His new book, The Beautiful Business, to be released October 2021, focuses on how businesses of all sizes can build integrity, belonging, and magnetism through their brand and cultures. He is also the author of The Evolved Brand: Why and How to Build a Brand with Soul and Humanize Your Marketing and an ongoing contributor to many publications.