The Only Marketing Metrics that Really Matter – Susan Gold
Service-based businesses often invest insane amounts of time measuring every possible activity in marketing – to what end? Will those measurements provide the insights they need to make adjustments to their marketing for better results? Are they getting results? Alternatively, other firms don’t measure much at all, either unsure what to measure or not sure why they should. Bringing over four decades of marketing and sales experience, Susan Gold of Susan Gold Coaching will share which marketing metrics really matter for consultants. Management guru Peter Drucker famously said, “If you can’t measure it, you can’t manage it.” Susan will share what consultants can learn from other industries that have long measured and leveraged marketing metrics that are relevant and insightful to their business.
How to align your metrics with your business and marketing goals
How to avoid the “vanity metrics” and other time wasters