Best Practices Webinar: Penny Daniels
December 9 @ 11:00 am - 12:00 pm PST- free to members; fee for non-members
SAC Best Practices Webinar Series
Managing the Media to Build Your Practice – Penny Daniels
Knowing how to leverage the media is a critical skill for consultants who want to grow their business. Learn today’s tips, tools and techniques for working with all kinds of media, from traditional print, radio and TV to online reporters and blog writers. We’ll discuss developing media messages, delivering them in the most compelling way, getting quoted and maintaining ongoing relationships with reporters.
About the Speaker
Penny Daniels has been a communications expert for nearly 4 decades: two decades as a major market TV news reporter and anchor, and nearly 20 years as a strategic communications consultant, speechwriter, and media/speaker coach in complex industries such as healthcare, technology, finance and defense. She has co-founded two companies: 3D Communications and 3D Executive Communications. She has coached C-suite and other executives at organizations ranging from global Fortune 100 companies to startups, government (including the FDA and the CDC), academia, trade organizations, non-profits (such as Ending Pandemics), and international organizations such the World Bank and the International Finance Corporation. She has written media messages, speeches and other content for executives at all levels in technology, government and politics, defense, law, finance and other complex industries where what you say and how you say it are equally important, maximum clarity is critical and the ultimate objective is to achieve business goals through communications.