Lisa Earle McLeod and Elizabeth McLeod: Money, Meaning, and the Millennials
It’s impossible to work in today’s environment and not encounter the generation of professionals known as Millennials (those born between 1982 and 2004). Depending who you talk to, they are either extremely engaged or not engaged at all, great employees or very difficult to work with, very demanding or great team members.
Confused? This webinar is for you.
Mother-daughter team Lisa Earle McLeod and Elizabeth McLeod will discuss how to harness the power of purpose to engage Millennial stakeholders. You’ll learn how to frame techniques to create urgency in a Millennial buyer and how to position yourself as cutting edge, even if you’re over 50.
About the Speakers
Lisa Earle McLeod is the Founder and President of McLeod & More. Her firm has worked with clients like SalesLoft, Dave & Busters, and Roche. Her best selling book, Selling with Noble Purpose introduced Noble Purpose into the business vernacular. Her research reveals why organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.
Elizabeth McLeod is VP of Client Services for McLeod & More. She manages large scale consulting projects with clients like AT&T, G Adventures, and Servus Credit Union. She also spearheads McLeod & More’s marketing efforts as well as the Noble Purpose Institute. She has a Master’s in Industrial & Organizational Psychology and is partnered with LinkedIn Learning, authoring courses on millennial retention, multigenerational engagement, and self-leadership.
Together, the McLeod’s have built a +$1M firm with clients from global giants to hot young startups alike. They’ve been featured in The Wall Street Journal, on NPR, and coauthored one of LinkedIn’s most viral articles, Why Millennials Keep Dumping You: An Open Letter to Management.
Members can view this webinar for free on the past webinars page.
Non-members can order this and other webinars from the SAC Best Practices Series by clicking the button below.
