Mark Levy: How To Talk About Your Consulting Business, So That People Care
Let’s face it, many consultants don’t know how to talk about what they do for a living and how it can help others. Instead, as they discuss their work, listeners grow bored or confused, and try to end the conversation ASAP. The unfortunate results? Potential sales are lost, opportunities are blown, reputations are damaged, and the consultant’s self-confidence is (justifiably) shaken.
Not knowing how to talk about one’s business – during formal and informal sales pitches, with the press, from the stage, and during everyday conversation – stunts growth for both the consultant and their firm.
In this webinar, Mark Levy will teach you how to talk about your business clearly and engagingly, so that others will sit up and take notice. You’ll get hands-on training in Levy’s unconventional approach to the elevator speech and back story, as ways of making the description of your business memorable, emotional, and easy to share.
About the Speaker
Mark Levy is the founder of Levy Innovation LLC (www.levyinnovation.com), a positioning firm that helps consultants and other thought leaders increase their fees by up to 2,000%. Mark has consulted to some of the world’s most prominent people and organizations, including Simon Sinek of “Start With Why” fame, a former department head from the White House, CEOs of major brands, the former head of strategy of the Harvard Business School, and two TV shows. He has written for the New York Times, and has written or co-created five books, including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content.” Mark is a proud 2018 inductee into The Million Dollar Consultant® Hall of Fame.
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