Checked Your Brand Pulse Lately? Here’s How to Avoid the Trap of Dead Brand Walking – Mary van de Wiel
When’s the last time you checked the pulse of your brand? Because whether you know it or not, your brand pulse is giving out important clues 24/7 about what you do, why you do it, why it matters and why anyone should give a damn.
Let’s face it, the most irresistible brands have a unique message (and a pumping pulse) and that’s why we’re actually paying attention. Because even in today’s over-saturated landscape, people can intuitively tell whether your lights are ON or OFF. They can also quickly pick up whether you’re communicating that you are who you say you are (or not). Join us as van de Wiel puts some of these brand success plays into practice. We’ll explore the importance around your brand behavior, story, reputation, attitude and values so you’ll never have to worry about falling into the Dead Brand Walking trap.
About the Speaker
As CEO and Chief Creative Officer of her award-winning branding + design agency with offices in New York and Sydney, Mary van de Wiel was dubbed brand psychologist by TIME INC. when her agency successfully launched People Weekly in the Australian market. Known as ‘image architect in the branding arena,’ she’s worked with leading multinational clients from diverse cultures and business environments across the U.S., Latin America, China and Australia: Nestle Nespresso (Lausanne), The Museum of Modern Art, N.Y., Comcast Cable Communications, Sony, Viacom, Zurich Group, Macau International Airport (China) and more. (Agency successfully sold.)
Her exuberance as a design thinker has always taken center stage. As a brand consultant, educator, visual storyteller, speaker and artist with a passion for bold narratives, her focus is helping business professionals recognize who they are so others can. (It’s a good sign when your brand pulse shows strong, vital signs!)