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Best Practices Webinar – Val Swisher
January 13 @ 11:00 am - 12:00 pm PST- free to members; fee for non-members
SAC Best Practices Webinar
Creating Compelling Content – Val Swisher
Content is a critical component for effective customer acquisition and retention. It is also a reflection of you and your brand. This means that creating good content, and lots of it, is an imperative for your business. In this webinar, Val Swisher will talk about the five dimensions of good content. She will show you how large enterprises produce enormous amounts of content and deliver personalized experiences at scale. She’ll show how you can take the same principles and put them to work for you. You’ll create more compelling content, more quickly. You’ll spend less time creating content and more time working with your clients.
About the Speaker:
Content Rules founder Val Swisher has predicted a number of important content trends. She runs the content strategy, global content strategy, and content optimization service lines for contentrules.com. Val has more than two decades of experience and is a well-known expert on global readiness, intelligent content, and technology solutions. In her view, content should be easy to read, cost-effective to translate, and efficient to manage.
Val is the author of four books including The Personalization Paradox and Global Content Strategy: A Primer.