Topic: Digital Media Strategy for Solo Consultants
Presenter: Lisa Larter, CEO and Founder, Lisa Larter Group, Calgary, Alberta, Canada
Venue: Online via Zoom
Charge: SAC Member: Free – Mon-Member: $25
As solo consultant or partners in boutique practices, we are often wrapped up in the day to day of helping our clients to achieve their objectives. However, as one mentor keeps reminding us, we, as consultants, are really in the marketing business. Conventional marketing is already a challenge for many of us, not to mention digital marketing with its rapidly evolving tools, techniques, and media.
The disruption we have all experienced over the last year has accelerated the digitisation of most businesses and many of us are now conducting most, if not all, our client interactions through digital media. Now, more than ever, marketing is digital by default and we need to become proficient in its application if we hope to thrive in this business.
Our challenge is to create, distribute and repurpose valuable IP on a consistent basis to increase visibility, leads and sales. While many of us are at good at creating IP we are much less so at positioning it in the right places at the right times and in the right ways on a consistent basis to achieve the desired outcome.
In this event, our SAC colleague Lisa Larter, CEO, and founder of the Lisa Larter Group will teach us how.
Understand the importance of a taking a strategic approach to tour digital marketing investment of time and resources.
Learn which tools and techniques are most advantageous for the solo consultant.
Develop an outline digital marketing plan for your practice.