Code of Ethics

Full members and affiliate members of SAC® LLC agree to comply with the following code of ethics and conduct without qualification or reservation.

  1. I will not misrepresent my abilities, competencies, experience, or client work, and will provide prospects and clients with factual and honest descriptions of my capabilities.
  2. I will not divulge client confidences and/or proprietary material to other clients, prospects, colleagues, or other parties without specific permission from duly empowered client officers.
  3. I will not use others’ work without full attribution and permission, including written materials, graphs, models, concepts, and other intellectual property clearly belonging to others.
  4. I will observe all copyright, trademark, service mark, registration, patent, and other legal protection afforded others’ work.
  5. I will provide fees to all clients as requested, will seek expense reimbursement solely for honestly incurred, legitimate expenses, and will promptly return any monies paid me in error.
  6. I will not engage in deceptive marketing and sales practices, including but not limited to false claims, citing resources which do not exist, claiming clients which do not exist, paying for and/or providing one’s own testimonials under assumed names, and fabricating client results.
  7. I will strive to reconcile all client complaints and grievances, and will return appropriate fees if the client factually proves that a project’s lack of success was directly due to the poor quality of my own work.
  8. I will make decisions and recommendations based on the client’s best interests and not my own.
  9. I will not intentionally foment or foster internal client “turf warfare” or the undermining of client personnel.
  10. I will endeavor to do what is right in ambiguous and uncertain situations, and will raise the issues honestly with my client so that both the perception and reality of high ethical conduct are maintained.
  11. I vow to adhere to these standards, under penalty of being expelled from SAC for documented violations from clients or colleagues.