Personality Traits of a a Strong Leadership BrandArticle by Maynard Brusman, December 26, 2019
The Building Block: Behavior
Leaders are primarily known for how they act, especially in tough and trying situations. This goes both positively and negatively. Leaders with strong personal brands have honed their personal skills to be reliable and trustworthy under pressure. This includes being calm, reasonable and poised. People put their faith in leaders who are a rock in a storm because this represents safety and security.
Another aspect of strong brand behavior is genuineness. Leaders who demonstrate transparency and humility are trustworthy. Their brand stands out as a pleasant departure from a leadership norm that lacks these traits. Similarly, a brand of refinement and integrity is admirable. If you are a leader known for doing the right thing, being responsible for your actions, taking the heat and issuing credit, then your brand will rise to the top.
Having confidence in your abilities, based on your competence and experience, is a great brand booster. People can see this in how you speak and carry yourself. However, if this carries over into overconfidence, pride or arrogance, your brand gets tarnished. An experienced executive coach can advise you on the image you portray, and help you reverse any adverse behaviors.
Other personality traits can help to build a solid leadership brand. Leaders who are firm, but fair, earn high praise. People want the ability to do their jobs well and understanding when conditions prevent it. Fair treatment, acknowledgment and reward are the benefits employees receive from strong leadership brands.
Additionally, a leadership style that is prepared and knowledgeable fashions a respected brand. People want leaders who know what they’re doing and can anticipate things that go south; because they do. Being teachable is an extra benefit that lets people know you are real, can relate and don’t pretend to have all the answers. Few things darken a leadership brand more than a self-professed know-it-all.
Dr. Maynard Brusman
Consulting Psychologist & Executive Coach
Trusted Leadership Advisor
Professional Certified Coach (PCC), International Coach Federation
Board Certified Coach (BCC)
San Francisco Bay Area
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