We’re evolving our virtual event series to include Ask The Expert sessions on topics of interest to the consulting community.
Ask the Expert sessions are available at no charge to SAC members and will be archived for easy access after the event.
Fees
SAC Members: FREE
SAC Partners: $49.00 per event
General Public: $79.00 per event
Upcoming Ask the Experts
October 12, 2023 – 11:00am PT
Paths to Published: Transforming Your Book Idea into a High Quality Published Book – Linda Popky
You need to publish a book! Haven’t we all thought that? You may have even written part of a book, or created an outline for one. But how do you take that great idea and turn it into a published book you’ll be proud to put in front of clients and prospects.
Linda Popky has helped dozens of people (many of them first time authors!) get their books through the publishing process. She’ll share tips and advice to get you past the obstacles and roadblocks that often seem insurmountable to a first-time author, and she’ll explain the pros and cons of various publishing options—from self-publishing to hybrid to commercial publishers.
Put this important session in your calendar, and take the first step to getting your book published in 2024.
About the Speaker
Linda Popky is a strategic marketing expert, author, speaker and educator. She is a member of the Million Dollar Consulting Hall of Fame, has been named one of the top Women of Influence in Silicon Valley, and is the author of Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters. She is an Executive Director of SAC.
Recorded Ask the Experts
Recorded September 14, 2023
SAC and SPC Joint Event
Overcoming Overwhelm – The Simple Sustainable Way to Scale Growth Without Driving Yourself Crazy – Jason Van Orden
Do you feel overwhelmed and overloaded trying to grow your consulting income and impact?
As your business grows, everything gets more complicated and takes more time. You constantly feel pulled between marketing, sales, and serving clients. It creates a vicious cycle of chasing growth while you just stay stuck.
To unlock the next level of growth, you need new ways to market, sell, and serve clients that are much less dependent on your time and energy. Growing your business doesn’t need to mean working yourself to the point of burnout or using strategies that don’t feel good to you.
In this workshop, Jason Van Orden will share the three-part model for creating a business that gives you freedom and flexibility and breaks the cycle of overwhelm and overload. He’ll show you how to attract, enroll, and serve more clients with ease so you can generate a consistent and dependable five-figure income every month.
During this workshop, you will discover:
- 3 key shifts you need to make to unlock the next level of income and impact in your business
- How to attract and enroll more ideal clients in a consistent, evergreen way that aligns with your values and strengths
- How to serve 5-10x as many clients without working harder or sacrificing client results
About the Speaker
Jason Van Orden helps coaches and consultants go from feeling overwhelmed by marketing, sales, and client delivery to earning twice the revenue and serving ten times as many clients without working harder or sacrificing client results. He draws from almost 20 years of experience working with more than 10,000 coaches, consultants, and entrepreneurs. For over a decade, he co-hosted a top-ten business podcast which was the first podcast ever about the topic of internet marketing and business.
Members can watch this for free on the webinars page.
Recorded February 7, 2023
2022 Award Winners: How We Got Here – Patrick Daly and David Ogilvie
What can we learn from the best of the best?
Our first Ask the Experts session features our Advanced Consulting Award Winners, Consultant of the Year winner, Patrick Daly, and Creativity & Innovation winner, David Ogilvie, who will talk about how they got “there.”
Patrick and David will tell us a bit about the trials and tribulations as well as key decisions and secrets to the success they’ve achieved. And, most importantly, they will answer your questions and in an interactive discussion to share what’s worked and perhaps more importantly, what hasn’t along the way to creating long-term success in the consulting profession.
About the Speakers
Patrick Daly is the founder and Managing Director of Alba Consulting, a business consultancy focused on international supply chain, logistics, and operations based in Dublin, Ireland. Patrick is an accomplished consultant, speaker, trainer, author and broadcaster and has been active in the logistics sector for over 25 years. He works with many top Fortune 500 companies in manufacturing, distribution, and logistics services in Europe, Asia. and the Americas, helping them achieve dramatic improvements in their supply chain capabilities and performance through supply chain excellence. Patrick has worked with clients all over the world including China, India, Uruguay, Puerto Rico, Egypt, UAE, United States, UK, Spain, Croatia, and others.
David Ogilvie is the founder and principal of David Ogilvie Consulting, a business consultancy focused on ERP and supply chain management. David works with manufacturing, warehousing, and distribution businesses in Australia, New Zealand, and the United States with turnover of $20 million+ and an inventory component to their operation. He works with any section of the ERP & WMS Lifecycle; from initial product selection, providing both project and change management expertise during implementation and operational advice focused on configuring the application to create a transformed, efficient, and highly profitable organisation. David has worked with most of the ERP systems available such as SAP, Oracle, and Microsoft D365 Fin Ops.
Members can watch this for free on the webinars page.
Recorded March 14, 2023
PR: Who Needs It? – Kathleen McEntee
About the Speaker
Kathleen McEntee is a marketing expert and founder of Kathleen McEntee and Associates, Ltd. known for her straight talk and practical approach to business opportunities and challenges. With 30 years’ experience, she has managed through upswings, downturns, evolutions and derailments to deliver consistent results in marketing and business development for Fortune 100, private and entrepreneurial organizations.
Known for double-digit revenue and profit growth, Kathleen is a respected business builder, collaborative leader, dynamic speaker and creative solutions provider. Her strength is quickly learning what makes a business work, understanding the target market and delivering a plan on how best to communicate to them. She sees the big picture, easily strategizes the plan and assembles a marketing mix that works. From branding & logo development, marketing communications & public relations to social media, advertising and business & customer development, KMA delivers measured results.
Members can watch this for free on the webinars page.
Recorded May 16, 2023
Growing Your Speaking – Steve Markman
Public speaking is one of the best and quickest ways to create visibility, whether an event is in-person, virtual or hybrid. In this Ask the Expert session, we’ll discuss best practices for consultants to land speaking engagements to help grow their consulting business. Points of discussion will include:
- Researching and identifying the “right” speaking opportunities aimed at your target audiences
- How and when to submit speaker proposals to event organizers
- Creating high-impact, compelling speaker proposals that win you MORE speaking engagements
About the Speaker
Steve Markman is the Founder and President of Markman Speaker Management, LLC, a multi-service speaker agency he founded in 1994. Steve has over 30 years of experience in the speaker and conference business. He has secured speaking engagements for over a thousand leaders from all walks of life. Steve has worked with clients in all industries and professions, including consultants, authors, entrepreneurs, and executives. He has helped companies of all sizes – from start-ups to the Fortune 500, including IBM Global Services, PayPal, Subaru, Bank of America, Hitachi, and Ogilvy PR Worldwide. Dozens of professional services firms have also taken advantage of Steve’s expertise – such as Booz, Monitor Group, Perot Systems, L.E.K. Consulting, and Mercer Consulting.
Through Steve’s one-on-one Custom Advisory Service virtual sessions, consultants can learn how to secure speaking engagements that enable them to grow their business by boosting visibility, generating business leads, and demonstrating thought leadership.
Early in his career Steve led the conference divisions of COMDEX and The Conference Board.
Members can watch this for free on the webinars page.
Recorded May 23, 2023
“AIm” for the Future: Leveraging Generative AI to Provide Client Value – Nick Gausling and Mark Cioni
Join us for a lively discussion on opportunities to leverage Generative AI in our consulting work. We will focus on using AI to provide value to our clients, and examples of advising clients as they explore & engage AI to provide value to their customers & organizations
About the Panelists
Nick Gausling is a business consultant who currently resides in Houston, Texas, with his wife and dog. He previously held leadership positions in a multibillion-dollar specialty furniture retailer and a functional beverage manufacturer with national distribution. Nick has also been involved with startups and small businesses in sectors such as tech, CPG, professional services, venture capital, and financial services.
Mark Cioni is a business consultant currently residing in New Hartford, New York. MV Cioni Associates provides consulting that optimizes decisions, operations, and performance.
Members can watch this for free on the webinars page.
Recorded on June 22, 2023
Book Club: Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events – Robbie Samuels
If virtual programming is part of your business model as a speaker, coach, or course creator, you cannot afford to use skills and settings stuck in 2020. It’s likely you now have Zoom basics down. The problem is that basic skills are not enough to stand out as a top-notch virtual presenter.
You don’t need a high-tech recording studio with a green screen, hair light (that’s a real thing), and fancy software to level up your Zoom game. Focus on improving your technique rather than your technology. Robbie’s book will help you design transformative, inclusive, and engaging online experiences.
Robbie shares how to use the latest features and online facilitation techniques to structure your events, so everyone feels welcomed instead of merely invited. You’ll learn how to use purpose-first design to create sessions that move participants from inspiration to action.
Break Out of Boredom is chock full of strategies, checklists, and step-by-step guides. Break away from the pack with this indispensable guide to creating engaging and productive virtual events.
Read the book so you’re ready to ask him questions at Ask the Expert on June 22.
If virtual programming is part of your business model, you cannot afford to use skills and settings stuck in 2020.
About the Speaker
Robbie Samuels is an event design consultant and executive Zoom producer recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, Lifehacker, and Inc. He has also been recognized as an expert in virtual event design by JDC Events. He is a Certified Virtual Convener and Certified Virtual Presenter. His event clients are national and statewide advocacy organizations, including Feeding America and California WIC Association.
He is the author of three books Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events, Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List, and Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences. Collectively they have received over 400 Amazon reviews and reached #1 in eleven paid categories.
He is a professional speaker, TEDx speaker, Harvard Business Review contributor, and has been featured in numerous leading business publications and business books. Since 2016 he has hosted the On the Schmooze podcast and, since 2020, #NoMoreBadZoom Virtual Happy Hours.
He is an out transgender owner of Robbie Samuels LLC, a certified LGBT Business Enterprise.
Members can watch this for free on the webinars page.
Recorded July 19, 2023
Leveraging Technology – Clifton Warren
Clifton Warren will conduct an interview and Q&A with an expert that addresses the following topics:
- Cost effective ways to livestream from your office and home
- Producing high quality podcast
- Beyond Zoom technology to create powerful content
- Building a learning management system
- Getting the right tools, microphone, camera, and lighting
- Developing your own TV channel
- Mastering remote engagement
Members can watch this for free on the webinars page.