SAC is proud to revive our popular educational series, featuring top speakers on timely topics for consultants. These one-hour, interactive virtual presentations feature a variety of outstanding presenters, including SAC Founder Alan Weiss, sales expert Colleen Francis, positioning expert Mark Levy, speaking guru Patricia Fripp, social media strategist Lisa Larter, PR specialist Dan Janal, and more.
Virtual presentations are available at no charge to SAC members and are archived for easy access after the event.
“Phenomenal webinar with Dorie Clark and Alisa Cohn–just what I need right now!!! What I loved about today’s webinar was the practical, actionable, and doable information shared. I got some really great ideas on how to take my next best steps. Thanks again.”
– Dr. Karen Y. Wilson-Starks, President and CEO, TRANSLEADERSHIP, INC.
“That was so awesome! Thank you! Marshall [Goldmsith] brought to life “fast-forward” as a positive and constructive alternative to feedback.”
– Mary J Leonardo Patry, Executive Advisor and Coach, ITeffectivity
Fees
SAC Members: FREE
SAC Partners: $49.00 per virtual presentations
General Public: $79.00 per virtual presentations
Purchase Past Virtual Presentations
As the presentations in this series run, the completed presentations become available for purchase. Click here to see list of past presentations, along with online purchase options. All past presentations are free to SAC members.
Upcoming Webinars
April 13, 2023
SAC Interactive Best Practices Webinar Series
Growing Your Business with Podcasting – Toby Goodman
9:00AM – 10:00AM PST
Best-selling author and creator of The Profitable-Pod Method, Toby Goodman started his working life travelling the world playing drums for a Rolling Stone, A Bee Gee and A Spice Girl…in 2015 he discovered a method business owners could use to scale and has been refining it ever since.
From his home in the UK, he’s advises a global client base from Political Advisors to Therapists and Oncologists to Astronauts.
Using the power of podcasting helps to grow their businesses, influence, and authority.
Fresh from his talk at the world’s largest podcast conference, Podcast Movement in Las Vegas, Toby will show you the three ways you can get more of your prize clients using your podcast in 2023 and beyond.
PAM & SCOTT HARPER | Growth Igniters Radio – Award-Winning Podcasters & Business Consultants
Discover more about Toby here: https://narrowpodcasting.com/about
Take the profitable pod method quiz and get your free copy of The Ultimate Profitable Pod Method Check List: https://podcast-quiz.scoreapp.com/
May 9, 2018
SAC Best Practices Webinar Series
Mark Levy: How To Talk About Your Consulting Business, So That People Care
Let’s face it, many consultants don’t know how to talk about what they do for a living and how it can help others. Instead, as they discuss their work, listeners grow bored or confused, and try to end the conversation ASAP. The unfortunate results? Potential sales are lost, opportunities are blown, reputations are damaged, and the consultant’s self-confidence is (justifiably) shaken.
Not knowing how to talk about one’s business – during formal and informal sales pitches, with the press, from the stage, and during everyday conversation – stunts growth for both the consultant and their firm.
In this webinar, Mark Levy will teach you how to talk about your business clearly and engagingly, so that others will sit up and take notice. You’ll get hands-on training in Levy’s unconventional approach to the elevator speech and back story, as ways of making the description of your business memorable, emotional, and easy to share.
About the Speaker
Mark Levy is the founder of Levy Innovation LLC (www.levyinnovation.com), a positioning firm that helps consultants and other thought leaders increase their fees by up to 2,000%. Mark has consulted to some of the world’s most prominent people and organizations, including Simon Sinek of “Start With Why” fame, a former department head from the White House, CEOs of major brands, the former head of strategy of the Harvard Business School, and two TV shows. He has written for the New York Times, and has written or co-created five books, including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content.” Mark is a proud 2018 inductee into The Million Dollar Consultant® Hall of Fame.
Members can view this webinar for free on the past webinars page.
June 5, 2018
SAC Best Practices Webinar Series
Alan Weiss: What in the World is Going on? How Recent Trends in Business May Impact Your Consulting Practice
Should you change your business model to adapt to current business trends? What are the top trends that are likely to impact consultants in the next 6-12 months?
Join SAC founder Dr. Alan Weiss for an engaging and fun session that will help you fine-tune your focus for 2018 and beyond.
About the Speaker
Million Dollar Consultant Alan Weiss, president of Summit Consulting, has been called the “rock star of consulting.” He’s published over 500 articles and 60 books on consulting, is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence. He has been named a Fellow of the Institute of Management Consultants, one of only two people in history holding both those designations. The founder of SAC, Alan has developed the premiere global community for solo consultants.
Members can view this webinar for free on the past webinars page.
June 5, 2018
SAC Best Practices Webinar Series
Lisa Larter: Supersize Your Business with Social Media
Should you or shouldn’t you—tweet, use Facebook, Instagram, or LinkedIn? Should you have your own YouTube channel? What should you be posting on social media? And does any of this really work anyway?
Join social media expert Lisa Larter, CEO and Founder of The Lisa Larter Group, to learn the answers to these questions and more. Lisa will tell us the foundation we need to build for social media success, how to leverage your IP as an asset, the best way to market on social media, and how to generate ongoing engagement.
Don’t miss this opportunity to learn social media best practices from the consultant’s consultant.
About the Speaker
Lisa Larter is a high school dropout turned global social media marketing expert, who worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Lisa’s expertise is helping business owners with social media marketing strategies for growth and lead generation. She is the author of the Amazon best-selling book, Pilot to Profit, has built and sold two businesses, and has hosted events for 350+ attendees for three years in a row—resulting in ongoing year-over-year growth in sales since starting her coaching and consulting business in 2008.
Members can view this webinar for free on the past webinars page.
September 18, 2018
SAC Best Practices Webinar Series
Patricia Fripp: Under The Magnifying Glass: Secrets of Good to Great Presentations
Every consultant, novice or seasoned, will find this session an entertaining, thought-provoking, and content-rich presentation. You will learn specific techniques that will guarantee that both your important conversations and presentations get the results you need. You will gain a deeper understanding of thoughtful word choices, specificity, emotional connection, and the clarity of your message.
Through this interactive ZOOM presentation you will understand how to:
- Communicate more effectively in person and in virtual meetings
- Understand the number one secret of a great presentation
- Open with impact and close on a high
- Help your audience see your stories easily
- Add useful drama to your presentation to spotlight your key points
- Harness the power of specificity
About the Speaker:
Companies that want to gain a competitive edge by mastering conversations and presentations engage Patricia Fripp. She is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills and on-line training expert.
For 13 years, Alan Weiss and Patricia Fripp were known as The Odd Couple as they delivered seminars claiming they were “…conflicting, contentious and controversial. Here they agree and disagree on what matters most to you!”
Fripp was also NSA’s first woman president. Kiplinger’s Personal Finance wrote the sixth best way to invest in your success is to learn presentation skills from Patricia Fripp.
Patricia can virtually train everyone in the world with her interactive online learning. To become a great speaker easily, conveniently and quickly FrippVT.com can help.
To learn more about Patricia check out www.frippVT.com
Members can view this webinar for free on the past webinars page.
October 31, 2018
SAC Best Practices Webinar Series
Lisa Earle McLeod and Elizabeth McLeod: Money, Meaning, and the Millennials
It’s impossible to work in today’s environment and not encounter the generation of professionals known as Millennials (those born between 1982 and 2004). Depending who you talk to, they are either extremely engaged or not engaged at all, great employees or very difficult to work with, very demanding or great team members.
Confused? This webinar is for you.
Mother-daughter team Lisa Earle McLeod and Elizabeth McLeod will discuss how to harness the power of purpose to engage Millennial stakeholders. You’ll learn how to frame techniques to create urgency in a Millennial buyer and how to position yourself as cutting edge, even if you’re over 50.
About the Speakers
Lisa Earle McLeod is the Founder and President of McLeod & More. Her firm has worked with clients like SalesLoft, Dave & Busters, and Roche. Her best selling book, Selling with Noble Purpose introduced Noble Purpose into the business vernacular. Her research reveals why organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.
Elizabeth McLeod is VP of Client Services for McLeod & More. She manages large scale consulting projects with clients like AT&T, G Adventures, and Servus Credit Union. She also spearheads McLeod & More’s marketing efforts as well as the Noble Purpose Institute. She has a Master’s in Industrial & Organizational Psychology and is partnered with LinkedIn Learning, authoring courses on millennial retention, multigenerational engagement, and self-leadership.
Together, the McLeod’s have built a +$1M firm with clients from global giants to hot young startups alike. They’ve been featured in The Wall Street Journal, on NPR, and coauthored one of LinkedIn’s most viral articles, Why Millennials Keep Dumping You: An Open Letter to Management.
Members can view this webinar for free on the past webinars page.
December 18, 2018
SAC Best Practices Webinar Series
Colleen Francis: How to Create a Nonstop Consulting Sales Boom
Let’s be honest. Most consultants are much more comfortable delivering work for clients than they are going out and closing new business. Yet, without a consistent, effective sales process, there’s no new business to deliver.
Renowned sales expert Colleen Francis will tell us how we can close not just one or two new clients, but create a nonstop boom of new business. She’ll discuss techniques for building and sustaining a growing business, as well as how to turn a one-time sale into a long-term seven-figure client. Plus she’ll share her personal strategies for attracting the best quality new leads that can close easily.
About Colleen
Colleen Francis, founder and president of Engage Selling Solutions, is driven by a passion for sales—and results. A successful sales leader for over 20 years, she understands the challenges of selling in today’s market. Clients note her frank, no-nonsense approach to solving problems and addressing opportunities—an approach that delivers sales results.
Colleen is the best-selling author of popular sales books including the recent Nonstop Sales Boom. She is a Certified Sales Professional (C.S.P.) and an inductee into the Speaking Hall of Fame. Sales and Marketing Magazine has called Colleen and Engage Selling one of the top 5 most effective sales training organizations in the market today.
Members can view this webinar for free on the past webinars page.
January 9, 2019
SAC Best Practices Webinar Series
Dan Janal: Reporters Are Looking for You! Using PR to Build Your Practice
How do you pitch ideas about your consulting practice to reporters who are crazy busy and seem to have ADD? How do you press releases to improve your Google ranking? How can you get publicity for your book? Dan Janal answers these questions and tells you how to piggyback onto trending stories in this information-packed webinar.
About the Speaker
Dan Janal, one of the founding fathers of Internet marketing and the author of more than a dozen books, helps businesses build their brands with publicity and books.
Dan Janal is considered one of the founding fathers of Internet marketing because he wrote one of the first books on the field in 1993. The Los Angeles Times called Dan “an Internet marketing expert.”
Members can view this webinar for free on the past webinars page.
February 6, 2019
SAC Best Practices Webinar Series
Alan Weiss: Getting Out of Your Own Way: The Top Obstacles Preventing Consultants from Achieving Greater Success
Million Dollar Consulting Guru Alan Weiss will discuss the biggest obstacles he sees preventing consultants from being even more successful. Hint: It’s not clients or the economy.
March 13, 2019
SAC Best Practices Webinar Series
Dorie Clark and Alisa Cohn: How to Build a 7-Figure Consulting & Coaching Practice
It’s not easy to build a one-person, million-dollar consulting business – but Dorie Clark (author of Entrepreneurial You and Stand Out) and Alisa Cohn (executive coach for prominent startups) have both done it.
In this webinar, we’ll talk detailed numbers and tactics for how to escape the mid-six-figure plateau that ensnares many practitioners. We’ll discuss how to build your brand and platform so that high-quality opportunities come to you, as well as specific sales techniques to close more deals and insinuate yourself more deeply inside the companies you serve. You’ll leave the session with dramatically increased clarity on how to:
- Command the respect of your ideal clients
- Charge premium rates without pushback
- Build a thriving and lucrative business
About the Speakers
Dorie Clark is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named #1 Leadership Book of 2015 by Inc. A former presidential campaign spokeswoman, she teaches at Duke and writes frequently for the Harvard Business Review. Dorie was selected by Marshall Goldsmith as a member of his 100 Coaches Project.
Alisa Cohn coaches senior executives to help them create permanent positive shifts in their leadership impact and the results they achieve. She also works with founder/CEO’s of startups and other high growth companies to help them lead for scale. Inc. Magazine named Alisa one of the Top 100 Leadership Speakers of 2018. She was selected by Marshall Goldsmith as a member of his 100 Coaches Project. She writes for Inc.com, Forbes.com and Worth.com and has lectured at Harvard and Cornell Universities and the Naval War College.
April 5, 2019
SAC Best Practices Webinar Series
Marshall Goldsmith: Stakeholder Centered Coaching: Maximize Your Impact as a Coach
About the Speaker
Dr. Marshall Goldsmith is the author or editor of 35 books, which have sold over two million copies, been translated into 30 languages and become bestsellers in 12 countries. His newest book, Triggers, is a #1 New York Times and Wall Street Journal bestseller, as well as an Amazon Best Business Book of the Year. He is a leadership thinker in the field of management, an executive advisor to more than 150 CEOs, an executive coach to management teams, and a teacher of executive education at Dartmouth’s Tuck School of Business. His articles, interviews and videos are online at MarshallGoldsmith.com.
May 22, 2019
SAC Best Practices Webinar Series
Janet and Neal Larsen Palmer: The Body Language of Business Development
How can you make the most of an interview with a potential client? Over 90% of the messages you send are nonverbal, whether positive or negative. What messages are YOU sending?
Learn how to have a winning handshake, how to sit and/or stand for the best impression, when to “mirror” your potential client, and how to analyze whether your message is getting through. It’s all in the body language. In this webcast, you’ll discover the secrets of skillful rapport-building for building your bottom line.
About The Speakers
Drs. Jan and Neal Larsen Palmer are nationally-known specialists in nonverbal communication who help consultants and business leaders build their personal credibility and impact by mastering great body language. They also work with attorneys to prepare clients and expert witnesses for believable testimony, especially when appearance, demeanor, and credibility are critical to the case. Dr. Janet Larsen Palmer holds a B.S., M.A., and Ph.D. from the School of Communication at Northwestern University. Dr. Neal Larsen Palmer has a B.S. from Georgetown University, an M.A. from UC Berkeley, and a Ph.D. in Linguistics from the University of Michigan. Together, Jan and Neal founded Communication Excellence Institute, a Los Angeles-area communication consulting firm, in 1986. Now in its 33rd year, CEI has grown to be one of the Top 50 Woman-Owned Businesses in California’s Inland Empire.
June 11, 2019
SAC Best Practices Webinar Series
Robin Farmanfarmaian: The Thought Leader Formula: How to Strategically Leverage Your Expertise to Drive Business
People don’t pay for content; they pay for packaging. But how do you package yourself, in a way that is accessible, relatable, and can be heard above the noise when you, as a consultant, are the company?
In this webinar, Robin Farmanfarmaian takes us from zero to blastoff. She’ll guide us through the how of thought leadership, explaining what needs to be done to create an ongoing impact, as well as helping us establish the why–your fundamental truth–to build your launching pad for success.
About The Speaker
Robin Farmanfarmaian is a professional speaker, entrepreneur, and angel investor, who drives high-level business development for cutting-edge medical and biotech companies poised to impact 100M patients. She’s educated audiences in 12 countries on technology, the future of healthcare, patient empowerment, building thought leadership, and more. Robin also works with entrepreneurs and executives who want to become thought leaders in order to accelerate their career and business goals. She is the author of two books, The Patient as CEO: How Technology Empowers the Healthcare Consumer and The Thought Leader Formula.
July 16, 2019
SAC Best Practices Webinar Series
Judy Robinett: Using Strategic Networking to Grow Your Consulting Business
Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it, and that’s where strategic networking comes in. In this webinar, learn how to build high-value relationships from super-networker, investor, speaker and best-selling author, Judy Robinett.
About the Speaker
Judy Robinett is a recognized startup funding expert, bestselling author, keynote speaker, and respected investor. She has been featured in Fast Company, Forbes, Vogue, CNN, and Bloomberg Businessweek. With more than 30 years of business in the public and private sectors, she has been the CEO of several companies, as well as served on the advisory boards of many venture capital firms. Learn more at www.judyrobinett.com.
Members can view this webinar for free on the past webinars page.
August 20, 2019
SAC Best Practices Webinar Series
Christie Lindor: The Perfect Pivot: How to Reach New Heights by Rethinking Your Business
As consultants, we spend our days delivering value to our clients. But are you doing what that you love? How can you continue to grow your consulting business while reinventing yourself?
Christie Lindor has reinvented her consulting brand over the span of 18 years, starting out as an IT Consultant coding enterprise-wide software solutions to now being a seasoned management consultant and thought leader with expertise in human capital. She will share her journey and the framework she created that you could use too.
About the Speaker
Christie Lindor is a seasoned management consultant, TEDx speaker, trainer, and author with over 17 years experience such top consulting firms as Deloitte, EY, and IBM Business Consulting, with expertise in digital transformation and organizational development. She is the Founder of the Purpose Driven Consultant School, an online training & coaching program designed for ambitious women & diverse professionals seeking to transform their expertise towards becoming profitable, purpose-driven business consultants doing work they love with people they like.
A regular Forbes contributor, she has been mentioned in TIME magazine, Fast Company, Bustle, Boston Business Journal, the Boston Herald, and many other publications. Christie is author of the award-winning, best selling book, The MECE Muse: 100+selected practices, unwritten rules, and habits of great consultants. Her second book, Release: Use the power of forgiveness to get unstuck and thrive in your career, will be released in 2019. Learn more.
September 24, 2019
SAC Best Practices Webinar Series
Lisa Anderson: A Matter of Trust: How to Build Your Practice by Becoming a Trusted Advisor
In looking at the source of my clients, my network of trusted advisors has continually gained in proportion and relevance. Although it took a while to nurture and build, once it reached a tipping point, it has consistently been my #1 or #2 source of new business. I’ll talk about what has worked in building my practice by becoming a trusted advisor. Additionally, I’ll provide some strategies for success as well as ideas to fast-track success within what’s feasible.
About the Speaker
Award-winning business performance expert Lisa Anderson, the founder and president of LMA Consulting Group Inc., specializes in manufacturing strategy and end-to-end supply chain transformation that maximizes the customer experience and enables profitable, scalable, dramatic business growth. Lisa is President of the Inland Empire Chapter of APICS (national trade organization supply chain), one of the most active and innovative chapters in the United States. She has been instrumental in engaging students and has fostered the environment that has earned national recognition for the students from Harvey Mudd College and Cal Poly Pomona.
October 8, 2019
SAC Best Practices Webinar Series
John Tulac: Going Global: What You Need to Know to Be Successful in Today’s Business Environment
About the Speaker
John W. Tulac is an international and general business and corporate attorney in private practice since 1977. He is active in all areas of international law, including the importing and exporting of goods, agency and distribution agreements, licensing, joint ventures, and infrastructure projects. In addition to being extensively involved in oil & gas, electric power generation, sustainable agriculture, he is also engaged in many aspects of business with China, including training Chinese judges and regulators semi-annually on topics relating to international and U.S. law.
John has taught at several law schools and is adjunct professor emeritus (retired) of international business law at Cal Poly Pomona where he also taught business law, entrepreneurial law, law for engineers, and business organizations. He’s served as a judge pro tem for Superior Courts in Los Angeles County and has been a professional mediator for twenty-six years.
October 30, 2019
SAC Best Practices Webinar Series
Alan Weiss: Building a Thriving Consulting Practice
About the Speaker
Million Dollar Consultant Alan Weiss, president of Summit Consulting, has been called the “rock star of consulting.” He’s published over 500 articles and 60 books on consulting, is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence. He has been named a Fellow of the Institute of Management Consultants, one of only two people in history holding both those designations. The founder of SAC, Alan has developed the premiere global community for solo consultants.
November 12, 2019
SAC Best Practices Webinar Series
Seth Kahan: Breaking Through: Moving From Low 6-Figures to $500k+
There were specific tactics Seth Kahan used to get his business over $500k annually which he has maintained for the last 6 years. In this webinar, Seth will go through these practices one at a time and explain how he implemented them. This webinar is for those who have a toehold in the market but are not satisfied with their current earnings.
About the Speaker
Seth Kahan works with CEOs of associations: professional societies and trade associations, helping them with strategy, innovation, and Grand Challenges: big bold initiatives that take on intractable social problems and make our world a better place. He has worked with the CEO of the World Bank, director of the Peace Corps and 100+ association CEOs. Seth joined Alan’s community 6 months before leaving his day job in 2002 and credits Alan and this community of practitioners as an irreplaceable component of his business success. Learn more at VisionaryLeadership.com
December 10, 2019
SAC Best Practices Webinar Series
Leslie Austin: THE NARCISSIST SURVIVAL GUIDE: Working with and Managing Difficult People
We’ve all met “impossible people” in our business and personal lives — inconsiderate, abusive, or controlling people who just have to be “right and “win” all the time. Confronting or ignoring them doesn’t work, so what do you do? Staying stuck in this no-win pattern can leave you feeling frustrated and resentful – and getting nowhere!
In this webinar, you will learn the basics of Dr. Austin’s unique and proven system for learning how to deal with these people strategically and the real reasons why they behave this way.
About the Speaker
Known to her clients affectionately as “The Lion Tamer,” Dr. Leslie Austin has been a successful executive coach and organizational consultant working with senior executives and leaders, organizations, and individuals for over 26 years. She is SAC Board Approved in Executive Coaching and Behavior Modification, is in the Mentor Hall of Fame, and is a certified Master Mentor. She has appeared frequently in international media including regular live guest expert appearances on behavior on CNN’s Headline News Network.
December 11, 2019
SAC Best Practices Webinar Series
Jennifer Vessels: Successful Strategies for Acquiring Clients
About the Speaker and this Webinar
Jennifer Vessels, Next Step CEO and Executive Growth Alliance founder will share 30 years proven experience leading business growth for global organizations including Adobe, Cisco, Google, Tandberg ++. Jennifer inspires audiences to take action through proven sales techniques, real-world examples and practical tips you can use immediately after the webinar to acquire new clients.
January 9, 2020
SAC Best Practices Webinar Series
Patricia Fripp: Superstar Sales Presentations
Every consultant, novice or seasoned, will find this session an entertaining, thought-provoking, and content-rich presentation.
About the Speaker:
Companies that want to gain a competitive edge by mastering conversations and presentations engage Patricia Fripp. She is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills and on-line training expert.
For 13 years, Alan Weiss and Patricia Fripp were known as The Odd Couple as they delivered seminars claiming they were “…conflicting, contentious and controversial. Here they agree and disagree on what matters most to you!”
Fripp was also NSA’s first woman president. Kiplinger’s Personal Finance wrote the sixth best way to invest in your success is to learn presentation skills from Patricia Fripp.
Patricia can virtually train everyone in the world with her interactive online learning. To become a great speaker easily, conveniently and quickly FrippVT.com can help.
To learn more about Patricia check out www.frippVT.com
February 12, 2020
SAC Best Practices Webinar Series
Tom Verghese: How to Be More Culturally Agile
Tom is a renowned author, speaker, executive coach and the founding principal consultant of Cultural Synergies. He has 26 years of global consulting expertise. He is a dynamic, experienced and passionate presenter. His wisdom and distinctive candor allow him to stimulate thought-provoking discussions and dialogues that people can relate to and interact with ease.
During his consulting career, Tom has had extensive involvement working with a diverse range of multinational, national and local organizations. He has strategized and worked as a trusted adviser with numerous senior global leaders. Tom’s integrity, creativity and agility in the moment have received strong praise from leaders and teams alike around the globe.
March 11, 2020
SAC Best Practices Webinar Series
Cindy McGovern: Every Job is a Sales Job
The days of “sales” being assigned to just one individual or team are GONE – in today’s market, literally every member of your team may come into contact with a client or prospect. And every one of those moments is a selling opportunity…making EVERY job a sales job!
Dr. Cindy McGovern will show you how to take the “ick” out of selling and empower you and your team with a new and energized sales mentality. She will provide simple and actionable steps to establish a culture of sales within your organization, and get even your most reluctant team members on board. Successful organizations know that EVERY job is a sales job, and you will come away with new tools and ideas to raise your team’s performance to new heights!
About the Speaker:
Known far and wide as “Dr.Cindy” the First Lady of Sales, Dr. Cindy McGovern is the CEO of Orange Leaf Consulting and the author of the Wall Street Journal Best Seller Every Job Is a Sales Job: How to Use The Art of Selling to Win at Work. She speaks and consults internationally on sales, interpersonal communication, and leadership.
Dr. Cindy holds a doctorate in organizational communication and has helped hundreds of companies and individuals create dramatic and sustainable growth. Dr. Cindy regularly coaches both professional sales employees and those whose jobs are not sales-related in an effort to help them both take advantage of opportunities to bring more business to their companies. For more information: www.drcindy.com or orangeleafconsulting.com.
April 21, 2020
SAC Best Practices Webinar Series
Constance Dierickx and Linda Henman: The Mindset of a Successful M&A Consultant
Consulting to senior executives and boards involved in deals requires, above all else, a strategic and systemic mindset. The work of advising leaders regarding how to make deals successful involves asking the right questions, helping them see what they are leaving out of their decisions, and avoiding the trap that most all leaders fall into in these scenarios – over-confidence.
The fail rate in deals is extremely high, yet most leaders are convinced that theirs will be a smashing success. Our ability to help leaders depends greatly on the ability to quickly build a trusting relationship. One way to do that is to show the buyer that while you recognize the risk and complexity, you can help them focus on two critical areas:
- The decisions they need to make
- The information they need to make the decisions
To do this well, consultants need a particular mindset that shows up in five domains:
- Beliefs
- Cognition
- Emotion
- Motivation
- Resilience
We will talk about each and how they apply in mergers, acquisitions, and divestitures.
About the Speakers:
Constance Dierickx, PhD, The Decision Doctor®, advises boards and senior executives to make the right decison when the stakes are high. She is the author of High-Stakes Leadership: Leading through crisis with courage, judgment and fortitude.
Linda Henman, PhD, known as the Decision Catalyst®, is the founder of Henman Performance Group, a leadership consulting firm. Linda helps C-suite leaders make decisions that they must get right and can’t afford to get wrong. In fact, in more than 35 years, none of her projects has failed. Some of her clients include leaders in organizations like Avon, Emerson, Estee Lauder, Kraft, and Tyson. Linda has written or cowritten six books, including Tough Calls: How to Move Beyond Indecision and Good Intentions. She writes regularly for CEO Magazine. She is an inductee in the Million Dollar Consultants’ Hall of Fame.
Constance Dierickx and Linda Henman cowrote The Merger Mindset: How to Get It Right in The High-Stakes World of Mergers, Acquisitions, and Divestitures.
June 23, 2020
SAC Best Practices Webinar Series
Andrew Hollo: Mastering the Value Conversation
Andrew Hollo has been operating his solo consulting practice since 1999 and, each year since then, he has sold approximately 50 projects. So, in roughly 1000 value conversations over 20 years, Andrew has learned a lot about what works and what doesn’t. In this webinar, he’ll show you examples of winning proposals that have come from exceptional value conversations, and will cover off on:
- The four essential elements of establishing value
- How to open a value conversation, so the client gives you what you need
- How quickly can this be done? 20 minutes, or 2 hours?
- Converting what you’ve heard into a formal proposal – fast
- How to tactfully frame fee expectations
He’ll then address some practical ‘what if’ scenarios:
- What to do if the client doesn’t know what they want
- What to do if the client wants the impossible
- What to do if the client wants something you can’t — or won’t — provide
- What if you’re in competition with other consultants, and want to gain an edge?
- What if you face ‘decision by committee’, that is, there isn’t a single buyer?
Finally, there will be time for Q&A during the session and Andrew will also be happy to answer queries after the session, as well as review proposals and give feedback. If you’d like Andrew to use one of your proposals for comment during the session, please let him know at ah@workwell.com.au.
About the Speaker:
Andrew gets people aligned on complex issues. For over 20 years as principal consultant and director of Workwell Consulting, he has worked on hundreds of transformative strategic projects, which rely on his standout skills of gaining consensus where diverse views exist, and synthesizing complex material into clear strategies, plans, and frameworks. His clients are governments, businesses and non-profits, whose leaders want to dramatically increase their impact and efficiency as policy makers, regulators, service deliverers, researchers, think tanks and social influencers.
Andrew resides in Melbourne, Australia with his wife and son.
July 21, 2020
SAC Best Practices Webinar Series
Deb Zahn: How to Get Consulting Business Webinar
In this webinar, Deb Zahn will share on overview of her successful process and techniques for getting and keeping consulting clients. She will share techniques for:
- Establishing the right consulting business mindset
- Describing what you offer to win more clients
- Creating awareness among prospects
- Identifying quality prospects
- Cultivating clients and getting to a proposal
- Writing a winning proposal
- Closing the deal
- Get repeat and referred business
About the Speaker:
Deb Zahn, MPH has had a thriving consulting business for more than a decade. After dipping her toe into consulting as an independent part-time consultant, Deb became a Principal at a national healthcare consulting firm. As one of the first people in their New York office, Deb helped build her and the firm’s reputation and business in the New York and surrounding Northeast markets, built a practice that extends across the country, and generated millions in revenue. Nicknamed “The Closer,” Deb is known for her expertise in business development and ability to cultivate long-term relationships with clients who keep coming back to her year after year. Deb is now an in-demand independent consultant and CEO of the Craft of Consulting, through which she teaches other accomplished professionals how to become successful consultants while living the lives they want. She is the host of the Craft of Consulting podcast, a weekly podcast where Deb interviews other consultants to get their insights on how to be successful and consulting clients who share what they like—and don’t like—consultants to do.
Recorded September 17, 2020
SAC Best Practices Webinar Series
Gayle Carson: Podcasts for Pros
In this webinar, Gayle Carson will share how to put together an effective podcast.
About the Speaker:
As President of the Carson Research Center, Gayle Carson served as a consultant to 50 industries on six continents, advising them on current business trends and cutting edge opportunities to stay ahead of their competition. The author of five books, she hit the Amazon’s best sellers list, was a winner of the Best Seller Quill Award and was inducted into the National Academy of Best Selling Authors.
Selected as a “2007 Legend of the Speaking Profession” she hosted Entrepreneur’s “Women in Business” radio show, wrote for them and had articles in More Magazine. Currently, she hosts over a dozen radio shows per month and is the founder of the sobradionetwork.com.
Recorded December 9, 2020
SAC Best Practices Webinar Series
Managing the Media to Build Your Practice – Penny Daniels
Knowing how to leverage the media is a critical skill for consultants who want to grow their business. Learn today’s tips, tools and techniques for working with all kinds of media, from traditional print, radio and TV to online reporters and blog writers. We’ll discuss developing media messages, delivering them in the most compelling way, getting quoted and maintaining ongoing relationships with reporters.
About the Speaker
Penny Daniels has been a communications expert for nearly 4 decades: two decades as a major market TV news reporter and anchor, and nearly 20 years as a strategic communications consultant, speechwriter, and media/speaker coach in complex industries such as healthcare, technology, finance and defense. She has co-founded two companies: 3D Communications and 3D Executive Communications. She has coached C-suite and other executives at organizations ranging from global Fortune 100 companies to startups, government (including the FDA and the CDC), academia, trade organizations, non-profits (such as Ending Pandemics), and international organizations such the World Bank and the International Finance Corporation. She has written media messages, speeches and other content for executives at all levels in technology, government and politics, defense, law, finance and other complex industries where what you say and how you say it are equally important, maximum clarity is critical and the ultimate objective is to achieve business goals through communications.
Recorded January 14, 2021
SAC Best Practices Webinar Series
Strengthen and Lengthen Client Engagements: Building Your Advisory Practice – Gene Moran
Want to move towards lower labor intense advisory work? Not sure how to build the relationships that make this happen? This year’s Advancing Consulting Award Winner, Gene Moran, discusses how retainer relationships work for him and how he’s used these to build longer and stronger client relationships.
About the Speaker
Gene Moran is the founder and President of Capitol Integration. Gene helps companies of all sizes achieve dramatic outcomes in Washington, DC. Focusing on federal funding and policy support for defense and security companies, Gene guides clients through the complex process of gaining, protecting and increasing federal funding at the strategic level. His results are measured in the billions of dollars. Gene wrote the book on the federal process, Pitching the Big Top: How to Master the 3-Ring Circus of Federal Sales.
Recorded February 18, 2021
SAC Best Practices Webinar Series
Unapologetically Ambitious: Take Risks, Break Rules – Shellye Archambeau
About the Speaker
Shellye Archambeau is one of high tech’s first female African American CEOs and has been featured frequently in Forbes, the New York Times, Business Insider, and more. Formerly an executive at IBM and CEO of Blockbuster.com, Archambeau was recruited to be the CEO of a then-struggling Silicon Valley startup, which is now MetricStream, a recognized global leader in governance, risk, and compliance software solutions. She currently serves as a Fortune 500 board member and holds board seats at Verizon, Nordstrom, Roper Technologies, and Okta.
Shellye is the author of Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms.
Recorded March 3, 2021
SAC Best Practices Webinar Series
Thought Leadership – Peter Winick
Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
Recorded May 25, 2021
SAC Best Practices Webinar Series
No Room for Bad Zoom – Robbie Samuels
Participants were forgiving when the pandemic began and events quickly shifted online, but now they realize that “bad Zoom” is the cause of their “Zoom fatigue.” It’s time to think differently. Instead of trying to replicate in-person events, let’s reimagine them to meet the needs of participants. We invited Robbie Samuels to share his personal evolution from speaking on stage to online. He’s a virtual event design consultant and executive Zoom producer who has hosted or presented at nearly 100 virtual events, including a weekly #NoMoreBadZoom Virtual Happy Hour he’s hosted since March 13, 2020. He will share:
- The ingredients and skills necessary for designing an engaging online experience.
- The importance of identifying the purpose of your event.
- What it means to think cinematic rather than theatrical.
- Why it is important to get 5% better every time you host or present an online event.
Attend this session and you’ll receive Robbie’s #NoMoreBadZoom Settings Checklist so you’re ready to try out the techniques he shares.
About the Speaker
Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategy coach who has been recognized as a “networking expert” by Harvard Business Review Ascend, Forbes, Lifehacker, and Inc. He has created The 5% Advantage Program, a four-week certification program that helps presenters grow in their confidence with Zoom, online facilitation, and virtual event design so they can reduce their tech angst and host more engaging online experiences. He is also the host of #NoMoreBadZoom Virtual Happy Hour, a popular weekly virtual event that explores new ways to design engaging virtual experiences.
As a Virtual Event Design Consultant and Executive Zoom Producer, he assists organizations with bringing their in-person events strategically online. He provides virtual event design strategy, emceeing, production (managing the tech, including chat and breakout rooms), and training/supporting presenters. He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences.
Recorded June 16, 2021
SAC Best Practices Webinar Series
Building a TEdX Talk Around Your Consulting Practice – Marie Incontrera
Over the last three decades, TED talks (and TEDx talks) have become a cultural phenomenon. Being a TED/TEDx speaker brings unparalleled brand awareness and credibility to your brand, business, and expertise. Simon Sinek, Brene Brown, and Mel Robbins were all ordinary people who stepped onto a red circle and became some of the world’s most renowned thinkers.
Do you have a TED-style idea? Are you unsure of what you need to successfully apply to an event? Marie Incontrera will guide us through her proven step-by-step process to find and hone your idea, and to develop your application materials so that you can dramatically increase your chances of success getting onto a TEDx stage.
About the Speaker
Marie Incontrera is the CEO and Founder of Incontrera Consulting, a thought leadership and digital marketing consulting agency. She is also an author, TEDx speaker, and creative professional. She works with thought leaders, coaches, and small business owners on leveraging their online presence through social media, podcasts, TEDx coaching, and placement. Incontrera Consulting’s social media clients have included national best-selling business authors, coaches, consultants, contributors to high-profile publications, medical professionals, wellness experts, podcast hosts, a popular science-based gaming app, political candidates, orchestras, and more. Marie has authored four Amazon best-selling books: Social Your Book Launch, Spread Your Idea, The Success Code (coauthor), and Growth Hacking Book 2 (coauthor) . She is the host of the Coffee With Entrepreneurs podcast and LinkedIn Live show. She has spoken at TEDxSevilleSq and TEDxBeaconStreet; and delivered keynotes at WITI and WBECS.
Recorded July 20, 2021
SAC Best Practices Webinar Series
Checked Your Brand Pulse Lately? Here’s How to Avoid the Trap of Dead Brand Walking – Mary van de Wiel
When’s the last time you checked the pulse of your brand? Because whether you know it or not, your brand pulse is giving out important clues 24/7 about what you do, why you do it, why it matters and why anyone should give a damn.
Let’s face it, the most irresistible brands have a unique message (and a pumping pulse) and that’s why we’re actually paying attention. Because even in today’s over-saturated landscape, people can intuitively tell whether your lights are ON or OFF. They can also quickly pick up whether you’re communicating that you are who you say you are (or not). Join us as van de Wiel puts some of these brand success plays into practice. We’ll explore the importance around your brand behavior, story, reputation, attitude and values so you’ll never have to worry about falling into the Dead Brand Walking trap.
About the Speaker
As CEO and Chief Creative Officer of her award-winning branding + design agency with offices in New York and Sydney, Mary van de Wiel was dubbed brand psychologist by TIME INC. when her agency successfully launched People Weekly in the Australian market. Known as ‘image architect in the branding arena,’ she’s worked with leading multinational clients from diverse cultures and business environments across the U.S., Latin America, China and Australia: Nestle Nespresso (Lausanne), The Museum of Modern Art, N.Y., Comcast Cable Communications, Sony, Viacom, Zurich Group, Macau International Airport (China) and more. (Agency successfully sold.) Her exuberance as a design thinker has always taken center stage. As a brand consultant, educator, visual storyteller, speaker and artist with a passion for bold narratives, her focus is helping business professionals recognize who they are so others can. (It’s a good sign when your brand pulse shows strong, vital signs!)
Recorded August 25, 2021
SAC Best Practices Webinar Series
Your Legacy is Now…How Are You Building Yours? – Alan Weiss
Alan Weiss will share thoughts from his recent book, Your Legacy is Now, to guide us on what we need to do now to build the legacy we want to leave.
About the Speaker
Million Dollar Consultant Alan Weiss, president of Summit Consulting, has been called the “rock star of consulting.” He’s published over 500 articles and 60 books on consulting, is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence. He has been named a Fellow of the Institute of Management Consultants, one of only two people in history holding both those designations. The founder of SAC, Alan has developed the premiere global community for solo consultants.
Recorded September 22, 2021
SAC Best Practices Webinar Series
Working Effectively with Clients in the C-Suite – Charmaine McClarie
An informal, highly-interactive session with C-Suite Coach Charmaine McClarie answering the critical questions, including your own, to successfully access and influence senior executives.
Charmaine McClarie is a senior executive coach who helps leaders have their best year ever. She’s worked with leaders in 27 industries across five continents. Her clients include top executives from Coca-Cola, DuPont, Humana, Johnson & Johnson, Starbucks and T-Mobile.
During Charmaine’s 20+ years as an executive coach, 98% of her clients have been promoted within 18 months – whether that means going from SVP to EVP, growing from regional to global leadership or becoming corporate director.
Recorded November 16, 2021
SAC Best Practices Webinar Series
Presented by this Year’s Creativity and Innovation Award Winner: Amy Showalter
What can we do to be more creative and innovative in our practices? How can we help our clients be more creative and innovative as well. Amy Showalter, the winner of this year’s inaugural award for Creativity & Innovation, will share her thoughts on how she has driven innovation among her clients through the improved performance of their Political Action Committee and advocacy programs.
About the Speaker:
What do International Paper, Dow, the National Association of REALTORS® and the American Kennel Club have in common? They have all turned to Amy Showalter for her expertise and motivation to elevate their government relations influence. Amy is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, PAC contributions and senior management recognition after collaborating with Amy.
Recorded December 7, 2021
SAC Best Practices Webinar Series
Trust Me On This: What Consultants Need to Know to Build their Brand and Social Currency – Steven Morris
Trust is the social currency in which all businesses trade. In many years of working with leaders, brands, and cultures, Steven Morris has found there’s not a single social variable with more impact than trust. This works both ways—the upsides and downsides.
But how do we go about earning trust before someone has worked with us? How do we create an environment of trust so our clients-to-be know why they should trust us? How do you ensure that working with you is a good bet? The answer lies within how you and your brand are perceived.
Steven knows your brand is your character, and it represents your value system to the world. Properly defined and activated, your brand signals to your clients-to-be, the media, partners, and stakeholders the degree to which you are trustable, relevant, and valuable.
In this webinar, Steven will share why and how to cultivate a trusted brand.
- How trust as the emotional currency of all business.
- How your business brand and personal brands are intertwined with trust; and how to strengthen both.
- How your social currency and levels of trust are interrelated.
- Ways to think about and measure trust from the lens of your clients, clients-to-be, and other stakeholders.
- Tools to help you cultivate social proof, market trust, and your brand character.
Join us for this brand-trust building webinar!
About the Speaker:
Steven Morris is a brand and culture advisor, author, and speaker who works with business leaders to mine, articulate, and activate their driving belief system to create organizational integrity, evolved leaders, connected cultures, and unignorable brands.
Over his 25+ years in business he’s worked with more than 3,000 business leaders at 250+ global and regional companies, including: Samsung, Sony, Habitat for Humanity, Amazon, Robert Wood Johnson Foundation, International Trademark Association, NFL, MLB, and the Port of San Diego.
His new book, The Beautiful Business, to be released October 2021, focuses on how businesses of all sizes can build integrity, belonging, and magnetism through their brand and cultures. He is also the author of The Evolved Brand: Why and How to Build a Brand with Soul and Humanize Your Marketing and an ongoing contributor to many publications.
Recorded January 13, 2022
SAC Best Practices Webinar Series
Creating Compelling Content – Val Swisher
Content is a critical component for effective customer acquisition and retention. It is also a reflection of you and your brand. This means that creating good content, and lots of it, is an imperative for your business. In this webinar, Val Swisher will talk about the five dimensions of good content. She will show you how large enterprises produce enormous amounts of content and deliver personalized experiences at scale. She’ll show how you can take the same principles and put them to work for you. You’ll create more compelling content, more quickly. You’ll spend less time creating content and more time working with your clients.
About the Speaker:
Content Rules founder Val Swisher has predicted a number of important content trends. She runs the content strategy, global content strategy, and content optimization service lines for contentrules.com. Val has more than two decades of experience and is a well-known expert on global readiness, intelligent content, and technology solutions. In her view, content should be easy to read, cost-effective to translate, and efficient to manage.
Val is the author of four books including The Personalization Paradox and Global Content Strategy: A Primer.
Recorded February 15, 2022
SAC Best Practices Webinar Series
The Modern Trusted Advisor – Dr. Nancy MacKay and Alan Weiss
About the Speakers:
Nancy MacKay is the founder and CEO of MacKay CEO Forums, the highest impact and least time intensive peer group for over 1200 CEOs, Executives and business owners around the world. With a dream to populate the world with inspiring leaders, she founded MacKay CEO Forums in 2005, after seeing firsthand the tremendous value of having CEOs come together to learn from each other, and to help each other deal with their toughest issues and challenges. Over 60 Forum Chairs, who are all very successful trusted advisors, facilitate over 100 peer learning groups, involving over 700 meetings and retreats each year.
Million Dollar Consultant Alan Weiss, president of Summit Consulting, has been called the “rock star of consulting.” He’s published over 500 articles and 60 books on consulting, is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence. He has been named a Fellow of the Institute of Management Consultants, one of only two people in history holding both those designations. The founder of SAC, Alan has developed the premiere global community for solo consultants.
Alan Weiss and Nancy MacKay are coauthors of The Modern Trusted Advisor: Best Practices for High Value Executive Consultation (Business Expert Press, December 2021).
Recorded April 7, 2022
SAC Best Practices Webinar Series
How to Work a Room Redux: Making Lasting Connections in Today’s Post-Pandemic World – Susan RoAne
Working a Room WEBINAR: In Person and Online
PREPARATION is still the Key To The Kingdom whether we are attending in-person or online events
In this participatory webinar, you’ll learn:
- How best to prepare BEFORE you step into the room…or Zoom.
- The 3 traits of an effective, engaging self-introduction.
- Why not to be an interrogator by asking TOO many questions.
- How to exit conversations GRACIOUSLY
- What constitutes easy-going CONNECTING Conversation
- The top three traits of SAVVY Networkers that build relationships and business.
- BONUS: What’s different in the age of the PANDEMIC PAUSE
About the Speaker:
Named as one of Forbes.com top 25 Networking Experts to Follow, Susan RoAne is known as “The Mingling Maven®”. She leads a double life as a bestselling author and a sought-after entertaining keynote speaker who gives multi-generational audiences the required tools, practical techniques and strategies they need to connect and communicate in today’s global business world.
A former Chicagoan who still prefers Deep Dish Pizza, Susan’s groundbreaking best-seller, How to Work a Room® —with over a million sold worldwide— launched an industry. She also wrote The Secrets of Savvy Networking & Face To Face: How To Reclaim The Personal Touch in A Digital World. Among her Clients are: Kraft, LinkedIn, Apple, Bank of America, Hershey Foods, NFL, and Price Waterhouse.
Recorded May 24, 2022
SAC Best Practices Webinar Series
Thought Leadership – Denise Brosseau
Ready to Be a Thought Leader? Why Thought Leadership Matters for Consultants
Whether you’re just starting out or an experienced consultant, clients look to you for your knowledge and expertise as well as the fresh perspectives you can bring to the table. But how do you position yourself effectively and with a clear point of view? How do you articulate your ideas in a way that positions you not just as a recognized expert, but as a thought leader? What does it take to overcome the barriers in mindset and skillset that hold us back on our journey from leader to thought leader? Join this session to explore these questions and more.
In this participatory webinar, you’ll learn:
- What the difference is between building your personal brand and becoming a thought leader
- The 3 best ways to get started as a thought leader
- Why thought leadership matters now, more than ever
- How to share and shape a point of view using LinkedIn and other online platforms
- What the data shows audiences most want to hear from us
- How to leverage your client work to create great thought leadership content
- BONUS: Show and tell — this is an interactive session where we’ll feature YOU and what’s working from your efforts to date
If you are open to having your LinkedIn profile, posts and articles showcased during the webinar, please provide your name and a link to your LinkedIn profile to Denise at denise@thoughtleadershiplab.com today so she can integrate examples of your best practices into the webinar. You don’t need to have a perfect profile to be featured — Denise identifies the good things you’re doing and highlights them and then lets you speak about what you have underway during the program. So don’t be shy! Share your profile today.
About the Speaker:
Named a Champion of Change by the White House, Denise Brosseau is known as a ‘thought leader about thought leadership’. As the author of the best-selling guide, Ready to Be a Thought Leader? (Wiley), Denise has built her consulting practice for more than 10 years by helping executives and entrepreneurs advance from leader to thought leader. She believes that thought leadership is not marketing or sales but instead is building a following for your ideas, thus building trust and credibility, amplifying influence and catalyzing the strategic connections that lead to a seat at the table for the conversations that matter.
Denise is a former lecturer at Stanford Business School on topics of credibility, influence, and thought leadership. Her ideas have been featured in Fast Company, Entrepreneur, Forbes, Salesforce.com, Inc.com, and the UK Daily Telegraph Business Reporter. Her clients include executives at Zoom, SAP and PayPal and over the last 20 years, she has had the privilege of speaking before tens of thousands of people worldwide, including at Google, Microsoft and TEDxSedona. Learn more at www.thoughtleadershiplab.com.
Recorded June 21, 2022
SAC Best Practices Webinar Series
What Your Clients Should Know About Partnering and Strategic Alliances – Norma Watenpaugh
Consulting Advisory firm E&Y tagged the ecosystem as #1 CEO Imperative to accelerate growth, innovation and business resiliency. If so many of the largest and most successful companies have massive partner ecosystems, why do you still have to justify why it’s so important to invest in partnering and strategic alliances?
Silicon Valley veteran Norma Watenpaugh, of Phoenix Consulting Group and a global leader in alliance strategy and implementation, will explain how to effectively tell the story about the value and power of partnering to your clients and colleagues. Norma will cover the fundamentals (which you might already know), but frame them in the language that senior leaders understand and in the context they care about:
- What exactly is a partner ecosystem?
- How do partners drive revenue growth, market share, and innovation?
- How does an ecosystem enable you to scale the organization and boost market valuation?
- What are the various categories of partners? And how does each type fit within the customer experience?
- What success factors are crucial to get partnering right?
- What investments are needed to succeed?
Join us as we build the business case for partnering.
Norma Watenpaugh is the founding principal and CEO of Phoenix Consulting Group, (www.phoenixcg.com) which provides education and consulting services with expertise in go-to-market strategy, channel and alliance management, and ecosystem development. Prominent clients include Amazon, Adobe, Cisco, Dupont, Dell, Google, Nationwide, PayPal, and SAP. She was named a Woman of Influence in Silicon Valley by the Silicon Valley Business Journal for her work in advancing best practices in Collaborative Business Relationships. Her company Phoenix Consulting Group was named one of America’s Best Management Consulting companies in 2021.
Recorded September 20, 2022
SAC Best Practices Webinar Series
Speaking for Free: A Surprisingly Profitable Way to Attract New Clients – Mary Cravets
Speaking has always been a great client-generation strategy, and with the massive move to virtual meetings, this opportunity has multiplied exponentially. This shift creates endless opportunities to expand your reach without travel costs or the pressure of a live in-person audience!
How do you make sure your speaking strategy brings in new clients, instead of being just a frustrating waste of time?
Our presenter Mary Cravets built her multi-six-figure business primarily through no-fee speaking, and in this engaging talk she’ll show participants how to:
- Design a plan of exactly what to do before, during and after a speaking gig to make your audience hungry to work with you (even before you walk through the door)
- Understand the one thing you MUST do to turn no-fee speaking into a steady stream of great clients
- Integrate speaking into a complete client generation strategy so you can build a profitable business, without working nights and weekends
Recorded December 8, 2022
SAC Best Practices Webinar Series
Work Smart: How to Help Your Clients be More Effective in Today’s Hybrid Workplace – Dr. Jennie Byrne
Are your consulting clients struggling with the “new normal” of employee-focused hybrid ways of working? Dr Jennie Byrne’s new book “Work Smart – Use Your Brain And Behavior To Master The Future of Work” offers a fresh perspective on how to efficiently and effectively improve the virtual workplace. During this seminar, Dr Jennie will share a brain and behavior perspective on how to build the foundation of time management and empathy and ultimately infuse more humanism into the workplace. She will also share pragmatic tips for you to offer your clients, as well as a special offer to join her for a more in-depth training series.
About the Speaker
Dr Jennie lives to connect the dots between people and ideas in new and unexpected ways. As a Psychiatrist, a Psychotherapist, and a Neuroscientist, she has strong people skills and enjoys bringing psychological savvy and EQ to complicated problems. Clients call her a triple threat because she:
- Clinical Experience – she has nearly two decades of clinical experience as an MD/PhD
- Entrepreneur – she founded and grew a clinical organization through the entire life cycle of inception to exit as a solo-preneur
- C-level Leadership – she led teams to create and innovate clinical programs as a C-level leader
For more info, check out her website www.drjenniebyrne.com and her consulting/coaching website www.constellationpllc.com.
Recorded January 17, 2023
SAC Best Practices Webinar Series
The Only Marketing Metrics that Really Matter – Susan Gold
Service-based businesses often invest insane amounts of time measuring every possible activity in marketing – to what end? Will those measurements provide the insights they need to make adjustments to their marketing for better results? Are they getting results? Alternatively, other firms don’t measure much at all, either unsure what to measure or not sure why they should.
Bringing over four decades of marketing and sales experience, Susan Gold of Susan Gold Coaching will share which marketing metrics really matter for consultants. Management guru Peter Drucker famously said, “If you can’t measure it, you can’t manage it.” Susan will share what consultants can learn from other industries that have long measured and leveraged marketing metrics that are relevant and insightful to their business.
- How to align your metrics with your business and marketing goals
- How to avoid the “vanity metrics” and other time wasters
- Making metrics actionable
- Which tools can help track activity efficiently
About the Speaker
With strategic marketing, sales and business experience, Susan specializes in working with business owners and executive teams to attract their ideal clients that are a “best fit” and are profitable. Susan’s coaching creates significant results for her clients in revenue, per transaction value as well as lead generation, awareness and visibility. Surviving 30 years in advertising agencies and corporate marketing executive roles in Fortune 100 firms, Susan had no idea that she would ultimately become an entrepreneur herself. With an MBA from Simmons College in Boston and a consulting business she created in 2010, she determined that business owners needed a strategy planning solution that was affordable, practical and actionable. Learn more at susangoldcoaching.com.