PRACTICUM Webinars

Work on your business

Our new quarterly series of webinars are designed to help you work ON your business. These practical tutorials will address topics consultants need to know more about—but aren’t sure who to ask.

Upcoming topics include:

  • It’s Not What You Make, It’s What You Keep – Financial Literacy for Consultants: Michelle Johnston, CPA, November 2019 
  • Marketing for the Non-Marketer: How to Stand Out from the Crowd: Linda Popky, February 2020
  • Book Publishing Options – How to Choose The Right Path For You: Tanya Hall, May 2020
  • Making Better Use of LinkedIn as a Sales Tool: Dwight Holcomb, August 2020

Fees

General Public: $79 per webinar; series of 5 for $299
SAC Partners:  $49 per webinar; series of 5 for $199
SAC Members: NO CHARGE, INCLUDED IN SAC MEMBERSHIP

Purchase Past Webinars

As the webinars in this series run, the completed webinars become available for purchase. Click here to see list of past webinars, along with online purchase options. All past webinars are free to SAC members.

Upcoming Webinars

November 19, 2019 – 10:00am PT

SAC PRACTICUM Webinar Series
Michelle Johnston, CPA: It’s Not What You Make, It’s What You Keep – Financial Literacy for Consultants

About the Speaker

Michelle Johnston has been a partner of Burns & Johnston CPAs since 1993. The firm provides a full range of accounting, tax, QuickBooks, and bookkeeping services to small companies ($500K – $10M) and high net worth individuals.

Members should log in to see the webinar login details.


February 26, 2020 – 9:00am AEDT / 2:00pm PT / 4:00pm ET

SAC PRACTICUM Webinar Series
Linda Popky: Marketing for the Non-Marketer: How to Stand Out from the Crowd

About the Speaker

Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises.

She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, SAP, Plantronics, Autodesk, Applied Materials, and others. Named one of Silicon Valley’s Top 100 Women of Influence and a member of Alan Weiss’s Million Dollar Consulting® Hall of Fame, Linda has extensive experience in marketing – in industry, agencies, and consulting. She is the co-executive director of SAC, the former president of Women in Consulting and is certified as a master mentor in the Private Roster Mentoring Program.

Registration link coming soon.


May 12, 2020 – 11:00am PT

SAC PRACTICUM Webinar Series
Tanya Hall: Book Publishing Options – How to Choose The Right Path For You

A book begins with an idea, followed by aspirations running the gamut from business calling card to writing the proverbial great American novel and everything in between. In the not so distant past, there was only one way to get published: through the traditional New York houses. Today, the development of digital printing and publishing models has all but eliminated any barrier to entry in producing books – and has given rise to a sea of “publishing” options. This presentation will help authors to:

  • Identify their goals, risk comfort level, and timeline constraints
  • Understand the pros and cons of the major publishing options – and avoid the pitfalls of each
  • Learn the first steps to take in pursuing each publishing option

About the Speaker

As CEO of Greenleaf Book Group, Tanya Hall drives the company’s growth efforts and fosters a culture built around serving authors. Prior to her current role, Tanya worked directly with Greenleaf’s authors to develop publishing strategies (including multiple New York Times bestsellers) and built Greenleaf’s distribution organization, working directly with retailers and wholesalers to develop one of the fastest growing distribution businesses in the industry. She is a columnist for Inc.com and the author of Ideas, Influence, and Income.

Registration link coming soon.


August 11, 2020 – 11:00am PT

SAC PRACTICUM Webinar Series
Dwight Holcomb: The Top 5 Secrets to Accelerating Your Consulting Sales Using LinkedIn

Key Learning Points:

  • The top secrets to creating an effective LinkedIn Sales & Marketing Strategy
  • What others are doing wrong
  • The secrets to getting the meeting

About the Speaker

Dwight W. Holcomb is the author of the #1 Amazon Bestseller “The Lean CMO”, a Member of the Forbes Business Council and the host of the business television show, “SaaS CEO Success TV”. The show airs on the C-Suite TV Network which has global distribution in over 59 million households and more than 90 million views per month.

Registration link coming soon.

Past Webinars

November 7, 2018

Your opportunity to watch this webinar live has passed, but you can still purchase it.  We’ll send you a link where you can watch it.

If you are a SAC member, you can watch it for free on the past webinars page.

Business Development on LinkedIn: It’s All About Relationships — Sandra Clark

We’ve heard that LinkedIn is a great tool for prospecting and building your business. But are we sure we’re using it effectively? Join LinkedIn expert Sandra Clark to learn more about what works and doesn’t work on LinkedIn, as well as best practices for using LinkedIn more effectively as a solo consultant.

This webinar will help you use the new LinkedIn desktop user interface to your advantage to attract your target audience. It will help you ensure you can be found by your target audience on LinkedIn, and discuss how to use the platform to more effectively prospect and build relationships.

Sandra Clark is the Founder of LinkedIn Mentoring, a Silicon Valley company that helps busy professionals create powerful LinkedIn profiles and teaches them how to use those profiles for results. Trained in communications and social media, Sandra was Director of Communications for UCSC Extension in Silicon Valley and now leads a successful business helping clients create and manage their LinkedIn presence through individualized coaching. She is a frequent presenter about LinkedIn at both professional organizations and companies in Silicon Valley.

February 7, 2019

SAC PRACTICUM Webinar Series
Writing to Be Understood – Effective Writing for The Rest of Us – Anne Janzer

Your opportunity to watch this webinar live has passed, but you can still purchase it. We’ll send you a link where you can watch it.

If you are a SAC member, you can watch it for free on the past webinars page.

Effective writing builds your authority and expands the reach of your business.  Yet many consultants are too busy meeting their clients’ needs to do the writing they want or need to do.

In this webinar, we’ll look at ways to streamline your writing through careful planning, and how to strengthen your written voice to enhance credibility and authority. You’ll learn which parts of the work you can outsource, and how to get the most from the time you invest in writing. Join us.

Anne Janzer is an award-winning author on a mission to help people communicate more effectively through writing. As a professional writer, she has worked with more than one hundred technology companies. She is author of the books Writing to Be Understood,  The Writer’s ProcessThe Workplace Writer’s Processand Subscription Marketing. Find her blog and online courses at annejanzer.com.

May 15, 2019 – 10:00am PT

SAC PRACTICUM Webinar Series
Dan Weedin: Navigating the Insurance Maze – A Consultant’s Guide

Your opportunity to watch this webinar live has passed, but you can still purchase it. We’ll send you a link where you can watch it.

If you are a SAC member, you can watch it for free on the past webinars page.

How do you protect your consulting practice and your lifestyle from the unexpected? Do you know what business insurance policies a consultant should have to protect property, brand, and liability?

In this webinar, insurance expert Dan Weedin will guide us through the maze of various insurance coverages, including errors & omissions, general liability, property, cyber, life, disability, and long-term care. You’ll learn why third parties require certain insurances and how to know if those policies are really relevant. Dan will also discuss how to protect the personal wealth accumulated by consulting through insurance that can be purchased by your company.

About The Speaker

Dan Weedin is in the unique position of having over 30 years experience in the insurance and risk management industry– as both a consultant and an insurance broker. He speaks internationally on this topic and has two courses available on LinkedIn Learning. Dan resides near Seattle, WA with his wife Barb and two canine companions, Captain Jack and Bella.


August 6, 2019 – 11:00am PT

SAC PRACTICUM Webinar Series
Brian Reider: Keeping it Legal – What Consultants Need to Know

Your opportunity to watch this webinar live has passed, but you can still purchase it. We’ll send you a link where you can watch it.

If you are a SAC member, you can watch it for free on the past webinars page.

How do you protect your consulting practice from the myriad of legal issues that can arise? In this webinar, Brian Reider, an attorney known for providing business solutions to legal problems will be talking with us about navigating the legal minefield. Brian will guide us through how to select an attorney, contracts and law, protecting work products, trade secrets and intellectual property, protecting assets through insurance and how to avoid legal problems.

We’ll have the opportunity to address and ask questions about some unique consulting situations. For example, the topic of independent contractors is stimulating chaos in California, and the question on everyone else’s mind is whether the issue will be isolated to California. Brian will also address the EU issue as well as consulting outside of the U.S. Last but not least, this is your opportunity to ask your legal questions!

About the Speaker

D. Brian Reider acts as outside general counsel for corporate clients, provides organizational and operational advice to businesses in a variety of industries, and counsels clients regarding human resource issues. He is a partner in the Business practice group of Best Best & Krieger LLP and serves as the Ontario office managing partner.