And the honor goes to…

Weiss Advice Issue: 241,  August 2023

I received an email last month notifying me that I’ve been nominated for Prime View Magazine’s “Ten Most Innovative Leaders to Follow in 2023!” Quite an honor right.

Not so much.

Of course, there is a “nominal cost” of $1,000 for “participation.” And then for additional payments you can obtain a “company of the month” designation and/or an Editor’s Choice focus and even a Cover Story! I can guess what those would cost.

This is like the modern day Who’s Who which lists anyone who can pay the fee and buy the books. It’s not an honor, it’s an advertisement and, much worse, an attempt at subterfuge. I remember a realtor who served on a board with me and had an afternoon realty hour on local AM radio. It was the “longest running” realty show on the station. She claimed that they simply came to her and asked.

In fact, they had also come to me about a consulting show, and the fee at the time was about $1,500 for the hour plus a guarantee of securing X amount of advertising to go to the station.

Think of an oval track where one runner simply goes across the diameter and claims to be the fastest athlete while the others race around the circumference. (Or the infamous Rosie Ruiz who took a subway part of the way to win the Boston Marathon one year. Things began to fall apart when officials noticed she wasn’t perspiring.)

Build a body of work. Obtain terrific clients and use their referrals and testimonials. Write books. Create original IP. Then people will be impressed, but they won’t be by obviously purchasing phony placements.

You can build a body of work, but you can’t buy it. And once you’re known as a phony, it will take more than a subway to get you back in the race.


SAC Annual Meeting – San Diego/Hybrid: Join me for the upcoming Society for the Advancement of Consulting (SAC) annual meeting in San Diego and hybrid on Nov. 14th. I’ll be speaking in the morning, followed with additional content from colleagues. Click to learn more and register. Stay over and join me at The Remote Millionaire on the following day. You do not have to be a SAC member.


NEW: Autumn in New York: Join me for 2.5 days of a great growth experience. I’ll be presenting new IP on the nature of the No Normal® workplace and how we can best attract and help clients. We’ll talk about new approaches to strategy for all types of organizations. Every participant (who so desires) will get “air time” to discuss a particular challenge, question, or strategy. I’ll take you to dinner at two of my favorite restaurants, we’ll see a Broadway play with great seats, and there will be a tour with a unique New York touch. We’ll start with an opening evening reception. Limited to 14 people. October 10, 11, 12. $12,000 fee (until Aug. 31, after that $15,000) includes meals and lodging. Join me for a great business and social experience.


NEW: Business As A Second Language: This 90-minute Zoom workshop will deal with reframing, social proof, instant examples, influence techniques, turning objections into selling points, and a great deal more. It will be interactive and recorded for ongoing use. Preparing for meetings is important (until, as the saying goes, you get punched in the jaw). I’ll help you stay in the moment and outduel anyone. Are you tired of worrying about “what you should have said”? Now you’ll be able to say it at just the right time. All this for $350, and you can drink while attending. September 14, 10:30 US eastern time. Recorded for all registrants. (After Aug. 15, $500.) Sign up here:
© Alan Weiss 2023