Weiss Advice Issue: 236, March 2023
You need to face the fact that there is a dramatic decrease in business travel these days and a commensurate decline in travel for professional development.
The COVID experience produced some trends which turned out to have permanence in terms of their utility: take-out food, even in high end restaurants; government registrations (licenses, tax payments) made electronically; remote therapy; publications and catalogs going digital.
Producing remote learning and development is even more attractive and valuable (and high fee) because:
- You avoid losing a day or more in traveling.
- You avoid the TSA “guilty until proved innocent.”
- Your plane can’t be late and your luggage can’t be lost.
- You can get a lot more done if you never leave home.
- Expenses (reimbursed and non-reimbursed) are hugely reduced.
- You will probably stay healthier.
I regularly run Zoom sessions with participant fees of $12,000 to $15,000 and individual coaching programs which run from $4,500 to $25,000. You have to allow yourself to understand that these are more valuable than being with people in person for the reasons above.
You need to change your worldview to one of advisory help on a remote basis. This was once the exception, but now it’s the mainstream. It’s not just the realm of those with powerful brands, because the buyer sees this as a huge benefit.
Think about reorganizing your offerings and, for those of you familiar with my work, your Accelerant Curve. Your “vault items” should now largely be remote.
© Alan Weiss 2023
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