I’m reminded in this economy of the great comedy team of Laurel and Hardy, where Oliver Hardy, in another predicament, would say to Stan Laurel, “Well, here’s another fine mess you’ve gotten me into!”
Some of you have invested in what was a proliferating stock market growth. Some of you have purchased products, vacations, and invested in heavier marketing. And some of you (shudder) have turned down business.
Stay calm, this, too, shall pass. Consumer spending is up (as evidenced by your own purchases). There is no decent global alternative to the US stock market. (If someone begins talking about rare metals in foreign banks, you’re looking at a Ponzi scheme.) The market and the economy are two different things. Your ideal buyers will continue to need help, perhaps more so than ever.
Yada, yada, yada.
So please stop existentially whining and attend to business. Act as if you’re immune to what you can’t control. (Oh, by the way, you are.) Focus on what you can control. Examine your value proposition for relevance, re-identify your ideal buyer in changing times, and reconsider your most effective marketing techniques to reach them these days (e.g., people are traveling, except for those of you sheltering in your homes claiming no one is traveling).
We’re facing new realities (not a “new normal”) and we might as well get good at it. If you feel you can’t do this alone, fine, make use of the communities to which you belong, formally or informally.
It’s interesting that I’m doing more coaching than ever these days. Interesting because it’s predominantly with people who are doing well and realize they need ongoing support to do still better. They’re continuing to invest in themselves.
Are you? Or are you spending your time and energy convincing yourself not to be bold, not to take prudent risk, and not to go outside? If it’s the latter, I suggest you get a dog, because the dog will periodically insist you take it outside.
This concluded my 19th year writing Weiss Advice for SAC and I’m looking forward to my 20th starting in August.
Here are four, unique, extraordinary development experiences for which I’ll provide a 20% discount for SAC members in good standing. No one else can provide these!
By Invitation Only
A group of six to eight people will discuss over 2.5 days in a resort location the causes of their success, changes they foresee in the profession, financial planning, life balance, and more, facilitated by me with new IP and new role-plays. Contact me to apply: firstname.lastname@example.org Pre-discount fee is $15,000, includes food and lodging. September 6-8.
Beyond Thought Leadership: Six “stars” from my community from five countries will be interviewed by me in this live, 2.5 day experience in Miami. I’ll be introducing new IP, case studies, and role-plays. And the final interview will be with me. This is one-time only, it was difficult to organize, and no one else could ever provide this. Hear from peers how they’ve built large practices, as both solo practitioners and boutique firm owners. Limited participation, in Miami in November, register now, no one else can offer this experience for your growth. https://alanweiss.com/growth-experiences/beyond-thought-leadership/ November 8-10.
Million Dollar Consulting® College: I’ve been asked to run this again, and I miss it, so I’m going to do it on December 13-15 (2.5 days) in Castle Hill, Newport, RI, my usual stomping grounds. The beach houses in the winter are fantastic. There’s a great holiday atmosphere that time of year. I’ll be focusing on what I’ve seen as the critical areas for success: brand-building, accelerating referrals, provocative IP, low labor revenue focus, the post-pandemic lasting realities, and soforth.https://alanweiss.com/growth-experiences/million-dollar-consulting-college-2022/
The fee is $15,000, which includes lodging, breakfast, lunch, breaks, and one dinner. If you catch me at the bar, it could include two dinners. I’m also going to take time to show how I create this and other workshops, step by step, live or remote. Past grads are welcome to attend for $5,000.