BOOK THAT BUSINESS!
Virtual Regional Event – May 19 – 1-4 PM – PDT
Many of us have written books or are in the process of writing one. It’s a big effort to get the book into print—but then what? How do you use your book to help build your consulting business?
That’s the focus of our May virtual regional event. We’ve gathered a set of experts in this field—all of whom have published at least one book themselves—to help you get the most business you can from your book publishing endeavor.
3 Simple Ways to Start Marketing Your Book—Even If You’re Not Done Writing It Yet
Stephanie Moon: Book Marketing & Publicity Strategist
Whether you’re self-publishing or publishing through the traditional channels, marketing your book is the same. It requires strategy, planning, and time. You can begin marketing even while you’re still in the process of writing your book. Time is still on your side if you’re not yet done writing yet. Stephanie will share three things you can start doing plus easy action items you can take to get started now.
About the Speaker
From leading campaigns for New York Times Bestsellers, securing partnerships with brands like the San Francisco Public Library and securing coverage in Oprah’s coveted Holiday Favorite Things list, Stephanie’s has the experience and creativity to craft customized and actionable plans to get authors’ work into the hands of readers.
Over the 10+ years working at traditional publishers, Stephanie noticed a trend. Authors who had spent years researching and writing their book, did little to nothing to market their book. Stephanie knew she had to change this and built her business around empowering authors to feel confident in sharing their story and expertise. On the weekends you can find Stephanie tending to her cut-flower garden, taste testing hard kombuchas or getting comfy on the sofa with a book.
Podcasts: The Powerful Way to Promote Your Book Today
Dan Janal: Book Strategist & Internet Marketing Expert
Podcasts are the new bright, shiny object in marketing. They present a terrific way to sell your books and be seen by new audiences.
When you attend this session, you discover:
- How to find suitable podcasts
- How to pitch yourself to get booked on podcasts
- What to say – or not say – on a podcast
- How to make sure to post your call to action
- How to promote your appearance
- How to leverage your appearance on the podcast
About the Speaker
Dan Janal is a book strategist who helps thought leaders and professionals write important books, either as a ghostwriter, book coach, or developmental editor. Contact him at email@example.com or www.WriteYourBookInAFlash.com. His podcast “Write Your Book in a Flash with Dan Janal” was named one of the top 50 podcasts for thought leaders by Thinkers360.com.
How We Did It: Tips and Warnings from a Panel of Authors: Commercially Published, Hybrid, and Self-Published
Panel Discussion of Authors
Who better to give advice on what to do and, just as importantly, what not to do than consultants who have written and published books themselves? In this panel, you’ll hear from authors who have published through commercial publishers, hybrid-publishers and self-published.
Book Workshop Panelists:
Bring your questions to ask our panel what you’d like to know about promoting and marketing a book as a consultant.
You will not want to miss this event! Sign up now to get the best pricing.
For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent.
She’s the author of six books including, the newly released Can We Talk? Seven Principles for Managing Difficult Conversations at Work. Evergreen Talent, and the international bestseller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around, a Washington Post Top 5 Business Book For Leaders, which has sold over 15,000 copies.
Roberta is one of a handful of people who have appeared as a guest of Bill O’Reilly’s on Fox’s O’Reilly Factor, and who left the show unscathed.
Melissa G. Wilson, founder & president of Networlding, has taken her twenty years of experience in publishing to help more than 120 authors get their books written, published, and launched. Her clients have included people like the head of diversity for Hewitt, the president of Holland America Cruise Lines, the head of a division of Allstate, the head of HR for the NBA, a seven-time Inc. 500 entrepreneur, the head of Digital for Cisco, and thought leaders from many small and mid-sized companies around the world.
Melissa is the author of five bestsellers. Her latest book, Networking is Dead: Creating Connections that Matter, was a Wallstreet Journal and Barnes and Noble bestseller and her book, Networlding, was a #10 book on Amazon for an entire year.
Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. Named one of Silicon Valley’s Top 100 Women of Influence and a member of Alan Weiss’s Million Dollar Consulting® Hall of Fame, Linda J. Popky has extensive experience in marketing – in industry, agencies, and consulting. She is the former president of Women in Consulting, SAC’s Executive Director, and is certified as a master mentor in the Private Roster Mentoring Program. Linda is the author of Marketing Above the Noise: Achieve Strategic Advantage With Marketing That Matters.