Tag Archive: Branding

Best Practices Webinar: Mary van de Wiel Article by The Society for the Advancement of Consulting, April 27, 2021 SAC Best Practices Webinar Series Checked Your Brand Pulse Lately? Here’s How to Avoid the Trap of Dead Brand Walking – Mary van de Wiel When’s the last time you […] View page

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5 Tips for Managing a Brand in a Time of Crisis Article by Erik Pelton, March 31, 2020 Erik discusses how businesses can manage their brands during the COVID-19 coronavirus pandemic crisis with clear communications and revisiting their core values. View page

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SAC Thriving Webinar: Janel Dyan Article by The Society for the Advancement of Consulting, March 25, 2020 Thriving Through Ambiguity Webinar Janel Dyan: Leadership Styles in Times of Uncertainty About the Speaker: Janel Dyan is a sought after executive brand strategist, speaker and author of Story. Style. […] View page

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Thriving Webinar: Lisa Anderon & Linda Popky Article by The Society for the Advancement of Consulting, March 24, 2020 Thriving Through Ambiguity Webinar Lisa Anderson & Linda Popky: Leveraging Branding and Networking in Today’s Online World About the Speakers: SAC Executive Director and award-winning business performance expert Lisa Anderson, […] View page

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The Three Most Common Trademark Misconceptions Article by Erik Pelton, March 9, 2020 Every day I hear from business owners with questions about their trademarks; I want to share some of the most common mistakes or misconceptions about trademark protection. View page

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What Constitutes a Leadership Brand? Article by Maynard Brusman, December 3, 2019 Product branding is a familiar concept where product identity, reputation and differentiation are promoted. In an ideal world, a product’s image is established in positive ways, and the market is made aware of its presence. While it seems natural to brand products, leaders often don’t recognize how advantageously this principle can be applied to their careers. View page

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Six steps for building a strong brand Article by Erik Pelton, September 4, 2018 A business that follows these six steps will be on its way to having a strong brand. View page

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