Tag Archive: Marketing

Bus Accelerator Lab: Linda Popky Article by SAC Staff, June 11, 2020 A SAC Business Accelerator Lab Linda Popky: Write Now: How to Create Content That Drives Your Business in Today’s Environment This is an interactive hands-on Zoom workshop that will be limited to no more than 10 participants. Have your laptop ready. This is a working session! Want to learn how to write a press release, a […] View page

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5 Tips for Managing a Brand in a Time of Crisis Article by Erik Pelton, March 31, 2020 Erik discusses how businesses can manage their brands during the COVID-19 coronavirus pandemic crisis with clear communications and revisiting their core values. View page

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The Three Most Common Trademark Misconceptions Article by Erik Pelton, March 9, 2020 Every day I hear from business owners with questions about their trademarks; I want to share some of the most common mistakes or misconceptions about trademark protection. View page

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SAC PRACTICUM Webinar: Linda Popky Article by SAC Staff, February 27, 2020 Marketing for the Non-Marketer: How to Stand Out from the Crowd Learn more and register. About the Speaker Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. n Weiss’s Million Dollar […] View page

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Six steps for building a strong brand Article by Erik Pelton, September 4, 2018 A business that follows these six steps will be on its way to having a strong brand. View page

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