Tag Archive: Marketing

PRACTICUM Webinar – Russell Trahan

Article by , March 30, 2022

SAC PRACTICUM Webinar Series Cut the Crop and Harvest Publicity You Can Use — Russell Trahan In this presentation you will learn how to: Fertilize your target market to grow them and develop new ones Sow the right seeds in the right fields to build media relationships Not just sit on the silo and sigh, […]


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SAC Best Practices Webinar Series – Checked Your Brand Lately? How to Avoid the Trap of Dead Brand Walking – May van de Wiel

Article by , July 20, 2021

Download this webinar audio as an mp3 file. Checked Your Brand Pulse Lately? Here's How to Avoid the Trap of Dead Brand Walking - Mary van de Wiel When’s the last time you checked the pulse of your brand? Because whether you know it or not, your brand pulse is giving out important clues 24/7 [...]


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SAC Europe Online Event: Lisa Larter

Article by , March 16, 2021

Download the supporting PDF file for this webinar. Lisa Larter: Digital Media Strategy for Solo Consultants As solo consultant or partners in boutique practices, we are often wrapped up in the day to day of helping our clients to achieve their objectives. However, as one mentor keeps reminding us, we, as consultants, are really in [...]


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Write Now! – Business Accelerator Lab – Linda Popky

Article by , July 15, 2020

A SAC Business Accelerator Lab Linda Popky: Write Now!: How to Create Content That Drives Your Business in Today’s Environment This is an interactive hands-on Zoom workshop that will be limited to no more than 10 participants. Have your laptop ready. This is a working session! Want to learn how to write a press release, […]


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Attracting New Clients

Article by , June 19, 2020

Recorded June 19, 2020 Speaker: Robert Middelton New clients don’t come out of thin air. You need to ask yourself three questions. First, who exactly are my ideal clients? Second, Where can I find them? Third, how can I connect with and meet with them? To find the answers to these questions - The Society [...]


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Bus Accelerator Lab: Linda Popky

Article by , June 11, 2020

A SAC Business Accelerator Lab Linda Popky: Write Now: How to Create Content That Drives Your Business in Today’s Environment This is an interactive hands-on Zoom workshop that will be limited to no more than 10 participants. Have your laptop ready. This is a working session! Want to learn how to write a press release, a […]


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Marketing for the Future

Article by , June 1, 2020

Weiss Advice Issue: 203, June, 2020 Get into the “public square” with your analysis based upon your expertise (supply chain, talent retention, IT, change management, etc.). Err on the side of informing too many people. Send your message in all media: blog, newsletter, video, podcast, teleconference, webinar, livestream—anything not requiring physical presence. Emphasize the difference […]


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Tools and Tips for Promoting Yourself Without Ever Leaving Your Desk

Article by , May 14, 2020

This webinar is part of the Thriving Through Ambiguity webinar series. Recorded May 14, 2020 Speaker: Jeff Skipper Download this webinar audio as an mp3 file. The coronavirus pandemic has heightened the need for quick turnaround for virtual events, graphics, surveys, social media posts, video editing, and more. Jeff Skipper has mastered the use of [...]


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