Tag Archive: trademark

Six steps for building a strong brand

Article by Erik Pelton, September 4, 2018

A business that follows these six steps will be on its way to having a strong brand.

Use the “Brand Strength Grid” to determine if your brand is vulnerable

Article by Erik Pelton, July 27, 2018

Is your brand strong and protected? Is it vulnerable? Is your ability to stop potential infringers limited? Use the Brand Strength Grid to see where your brand fits.

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